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	<title>Comments on: Text Ad Optimization Q&amp;A #5: Have You Had Any Surprising Text Ad Testing Results?</title>
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	<description>A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools</description>
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		<title>By: Download the Text Ad Testing Master&#8217;s Guide (Plus, The Best of the Q&#38;A) &#124; The ClickEquations Blog</title>
		<link>http://www.clickequations.com/blog/2011/05/surprising-text-ad-testing-results/comment-page-1/#comment-1583</link>
		<dc:creator>Download the Text Ad Testing Master&#8217;s Guide (Plus, The Best of the Q&#38;A) &#124; The ClickEquations Blog</dc:creator>
		<pubDate>Mon, 09 May 2011 11:01:30 +0000</pubDate>
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		<description><![CDATA[[...] the greatest influence on testing?How important is text ad testing in overall campaign optimization?Have you had any surprising text ad testing results?I&#8217;ve collected all of the answers into the Text Ad Testing Master&#8217;s Guide. You can [...]]]></description>
		<content:encoded><![CDATA[<p>[...] the greatest influence on testing?How important is text ad testing in overall campaign optimization?Have you had any surprising text ad testing results?I&#8217;ve collected all of the answers into the Text Ad Testing Master&#8217;s Guide. You can [...]</p>
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		<title>By: Alex Cohen</title>
		<link>http://www.clickequations.com/blog/2011/05/surprising-text-ad-testing-results/comment-page-1/#comment-1581</link>
		<dc:creator>Alex Cohen</dc:creator>
		<pubDate>Fri, 06 May 2011 23:27:00 +0000</pubDate>
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		<description><![CDATA[ Thanks for reading, Luke. Thanks go to the authors who contributed!n]]></description>
		<content:encoded><![CDATA[<p> Thanks for reading, Luke. Thanks go to the authors who contributed!n</p>
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		<title>By: Luke Alley</title>
		<link>http://www.clickequations.com/blog/2011/05/surprising-text-ad-testing-results/comment-page-1/#comment-1580</link>
		<dc:creator>Luke Alley</dc:creator>
		<pubDate>Fri, 06 May 2011 22:42:00 +0000</pubDate>
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		<description><![CDATA[The best article I&#039;ve read on ad copyrighting ever. Loved it! Thanks for all the good input from everyone. Gave me some good ideas to TEST on the accounts :)n]]></description>
		<content:encoded><![CDATA[<p>The best article I&#8217;ve read on ad copyrighting ever. Loved it! Thanks for all the good input from everyone. Gave me some good ideas to TEST on the accounts <img src='http://www.clickequations.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> n</p>
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