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	<title>Comments on: Text Ad Optimization Q&amp;A #3: What Factors Have The Greatest Influence in Testing?</title>
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	<description>A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools</description>
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		<title>By: Ad Text Optimization With The Pros &#8211; Q &#38; A with Steve Hill</title>
		<link>http://www.clickequations.com/blog/2011/05/google-text-ad-testing-factors/comment-page-1/#comment-1607</link>
		<dc:creator>Ad Text Optimization With The Pros &#8211; Q &#38; A with Steve Hill</dc:creator>
		<pubDate>Wed, 11 May 2011 13:37:39 +0000</pubDate>
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		<description><![CDATA[[...] If you&#8217;re interested in Steve&#8217;s interview you&#8217;ll also want to check out the  excellent interview series over on the Click Equations blog promoting their new text ad zoom [...]]]></description>
		<content:encoded><![CDATA[<p>[...] If you&#8217;re interested in Steve&#8217;s interview you&#8217;ll also want to check out the  excellent interview series over on the Click Equations blog promoting their new text ad zoom [...]</p>
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		<title>By: Download the Text Ad Testing Master&#8217;s Guide (Plus, The Best of the Q&#38;A) &#124; The ClickEquations Blog</title>
		<link>http://www.clickequations.com/blog/2011/05/google-text-ad-testing-factors/comment-page-1/#comment-1586</link>
		<dc:creator>Download the Text Ad Testing Master&#8217;s Guide (Plus, The Best of the Q&#38;A) &#124; The ClickEquations Blog</dc:creator>
		<pubDate>Mon, 09 May 2011 15:50:36 +0000</pubDate>
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		<description><![CDATA[[...] contradictions:What are the biggest text ad testing mistakes?How do pick which ads to test first?What factors have the greatest influence on testing?How important is text ad testing in overall campaign optimization?Have you had any surprising text [...]]]></description>
		<content:encoded><![CDATA[<p>[...] contradictions:What are the biggest text ad testing mistakes?How do pick which ads to test first?What factors have the greatest influence on testing?How important is text ad testing in overall campaign optimization?Have you had any surprising text [...]</p>
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		<title>By: PPC Weekly Roundup &#8211; Keywords and Conversions Edition</title>
		<link>http://www.clickequations.com/blog/2011/05/google-text-ad-testing-factors/comment-page-1/#comment-1579</link>
		<dc:creator>PPC Weekly Roundup &#8211; Keywords and Conversions Edition</dc:creator>
		<pubDate>Fri, 06 May 2011 14:36:46 +0000</pubDate>
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		<description><![CDATA[[...] installments in the series include text ad testing mistakes, choosing text ads to test, and testing influence factors. Can&#8217;t get enough ad text optimization tips? We&#8217;ve started our own series, with our [...]]]></description>
		<content:encoded><![CDATA[<p>[...] installments in the series include text ad testing mistakes, choosing text ads to test, and testing influence factors. Can&#8217;t get enough ad text optimization tips? We&#8217;ve started our own series, with our [...]</p>
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		<title>By: Google Text Ad Optimization Q&#38;A #5: Have You Had Any Surprising Text Ad Testing Results? &#124; The ClickEquations Blog</title>
		<link>http://www.clickequations.com/blog/2011/05/google-text-ad-testing-factors/comment-page-1/#comment-1575</link>
		<dc:creator>Google Text Ad Optimization Q&#38;A #5: Have You Had Any Surprising Text Ad Testing Results? &#124; The ClickEquations Blog</dc:creator>
		<pubDate>Fri, 06 May 2011 11:01:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickequations.com/blog/?p=3175#comment-1575</guid>
		<description><![CDATA[[...] we asked:What are the biggest text ad testing mistakes?How do pick which ads to test first?What factors have the greatest influence on testing?How important is text ad testing in overall campaign optimization?Read below for the final question [...]]]></description>
		<content:encoded><![CDATA[<p>[...] we asked:What are the biggest text ad testing mistakes?How do pick which ads to test first?What factors have the greatest influence on testing?How important is text ad testing in overall campaign optimization?Read below for the final question [...]</p>
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		<title>By: Google Text Ad Optimization Q&#38;A #4: How Important is Text Ad Testing in Overall Campaign Optimization? &#124; The ClickEquations Blog</title>
		<link>http://www.clickequations.com/blog/2011/05/google-text-ad-testing-factors/comment-page-1/#comment-1573</link>
		<dc:creator>Google Text Ad Optimization Q&#38;A #4: How Important is Text Ad Testing in Overall Campaign Optimization? &#124; The ClickEquations Blog</dc:creator>
		<pubDate>Thu, 05 May 2011 10:32:01 +0000</pubDate>
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		<description><![CDATA[[...] we asked:What are the biggest text ad testing mistakes?How do pick which ads to test first?What factors have the greatest influence in testing?Read below for today’s question and answers (in no particular order).Want to see Text Ad Zoom and [...]]]></description>
		<content:encoded><![CDATA[<p>[...] we asked:What are the biggest text ad testing mistakes?How do pick which ads to test first?What factors have the greatest influence in testing?Read below for today’s question and answers (in no particular order).Want to see Text Ad Zoom and [...]</p>
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		<title>By: Ad Text Optimization With The Pros &#8211; Q &#38; A with Michael Wiegand</title>
		<link>http://www.clickequations.com/blog/2011/05/google-text-ad-testing-factors/comment-page-1/#comment-1571</link>
		<dc:creator>Ad Text Optimization With The Pros &#8211; Q &#38; A with Michael Wiegand</dc:creator>
		<pubDate>Wed, 04 May 2011 15:27:33 +0000</pubDate>
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		<description><![CDATA[[...] If you&#8217;re interested in Michael&#8217;s interview you&#8217;ll also want to check out the  excellent interview series over on the Click Equations blog promoting their new text ad zoom [...]]]></description>
		<content:encoded><![CDATA[<p>[...] If you&#8217;re interested in Michael&#8217;s interview you&#8217;ll also want to check out the  excellent interview series over on the Click Equations blog promoting their new text ad zoom [...]</p>
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