http://www.clickequations.com/blog/2011/01/bad-stats-and-good-ppc/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 http://www.clickequations.com/blog/2011/01/bad-stats-and-good-ppc/comment-page-1/#comment-1394 Outtanames999 Sun, 27 Feb 2011 08:58:00 +0000 http://www.clickequations.com/blog/?p=2890#comment-1394 A couple of concepts come to mind here. 1. There are no absolute truths. You’re shooting at a moving target and the target is changing as it is moving. You might see ducks on one revolution of the target and the ducks disappear on the next turn of the wheel, replaced by rabbits. No two revolutions are ever the same and there is no verifiable pattern that can be discerned based upon available resources. 2. All web metrics are questions of epistemology – how do you know that you know what you know? 3. Decision-making under conditions of uncertainty – a well developed body of knowledge exists to address this problem, known as operations research. It is not impossible to make good decisions even absent the verified replicable absolute truth.

]]> http://www.clickequations.com/blog/2011/01/bad-stats-and-good-ppc/comment-page-1/#comment-1345 russ mayer Tue, 08 Feb 2011 20:16:00 +0000 http://www.clickequations.com/blog/?p=2890#comment-1345 This is one of the best articles on ppc I have seen so far. It is so far more complicated than it is at first sight. We try to cluster ad groups by theme, for example for a luxury tour operator. We try to cluster round trip words and compare those to holiday words. To get quicker indications of what certain ad groups or keywords might do. Combining and clustering data is great, but sometimes when you get deeper in to the clusters there are huge differences within them…… Arrrrggghhh Craig! I am getting crazy of all this PPC Management.. hahaha I sure hope you can help.

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