Comments on: Modified Expanded Broad Match and More

By: Match Types & Quality Score – The Truth At Last | The ClickEquations Blog

Thu, 11 Nov 2010 17:54:53 +0000

[...] Quality Score – The Truth At LastBy Craig Danuloff | November 11, 2010In the comments to the previous post on Modified Broad Match, Helena Papirnikova asked an interesting question regarding the role of match type in quality [...]

By: Craig Danuloff

Craig Danuloff — Wed, 10 Nov 2010 17:27:00 +0000

Great question Helena. I’m writing up an answer as a full blog post – should be out soon. Thanks -Craig

By: Helena Papirnikova

Helena Papirnikova — Mon, 01 Nov 2010 10:51:00 +0000

Hi Craig,nI do not understand the match type Analysys giving better qs as I know qs is counted just for exact match types, so if you have all match types for one KW the result is the same qs for all of them. Am I wrong about that? Or did you test it diffrently?nnHelena

By: Chad Summerhill

Chad Summerhill — Thu, 28 Oct 2010 18:23:00 +0000

Hi Craig,rnrnGreat post! Thanks for including my new BMM tool in your post. Have had 80+ people download it so far. And thanks for the great suggestions you gave me to make it better.rnrn-Chad

By: Alan Mitchell

Alan Mitchell — Wed, 27 Oct 2010 03:01:00 +0000

Hi Craig,nnThanks for the mention. Hopefully as modified broad match is tested in greater detail we’ll start to see more studies which prove it’s worth. nnYou’re right – PPC has just got more complicated, but like you said, most advertisers will welcome the increased control over our keywords with open arms.nnDefinitely one of Google’s most notable improvements in recent years.nnCheers,nAlan