Comments on: Imagine Paid Search Without Keywords

By: Is Google Exploiting Neuromarketing in Reporting Quality Scores? - Web Design Greece – WEBTEC

Mon, 21 Mar 2011 19:15:02 +0000

[...] in fact you are working for Google. As Alex Cohen of ClickEquations notes, Google might be able to do the dirty work of choosing keywords for you. But, they can just as easily let you choose the keywords, knowing that you’ll try to pick [...]

By: Chad Summerhill

Chad Summerhill — Fri, 01 Oct 2010 17:26:00 +0000

Very interesting, Alex! So, did I miss your “give you options to respond” section of the post? I am very interested in your thoughts on how we as advertisers should respond to this possible future. I absolutely want more control not less.rnrnIt seems that someone needs to make it easier to not rely on Google to spend our money. It’s hard to compete with free tools.rnrnI appreciate you stepping back and questioning motivations and pointing out possibilities.

By: Alex Cohen

Alex Cohen — Thu, 30 Sep 2010 20:37:00 +0000

Thanks Ludvik!

By: Ludvik Hu00f8egh-Krohn

Ludvik Hu00f8egh-Krohn — Thu, 30 Sep 2010 07:48:00 +0000

Great post! And clearly a possible future paid search marketers should be aware of!