Comments on: 6 Tips for Better PPC Analysis

By: Chad Summerhill

Chad Summerhill — Mon, 01 Nov 2010 19:01:00 +0000

Hi Alex, thought I would mention my latest post on calculating Peer CTR:rnrnhttp://www.chadsummerhill.com/calculate-peer-comparisons-ppc-data-analysis/rnrnThanks! Love this post.

By: Chris Leone

Chris Leone — Thu, 30 Sep 2010 15:56:00 +0000

“No Losers Allowed” <- worth the price of admission right there.nnSome great ideas and recommendations in this post, Alex. Campaigns with serious investments deserve this kind of analysis (not that the small ones don’t, but you don’t always have enough data to draw statistically valid conclusions). nnThis kind of post requires some digesting. Some of the analysis you spoke of takes time to implement and refine, but it’s something worth working towards.

By: Emily Widle

Emily Widle — Tue, 28 Sep 2010 12:59:00 +0000

Great post! I use Google Analytics all the time but I’ve never seen the visualization set up that way where you can view the list of keywords and see site average comparisons all at once. How did you create that?

By: Anonymous

Anonymous — Fri, 24 Sep 2010 11:59:00 +0000

always helps to be reminded of the basics. that’s what I love about ClickEquations..

By: Chad Summerhill

Chad Summerhill — Thu, 23 Sep 2010 21:54:00 +0000

Love this post! Context is King when doing PPC analysis (or most any analysis).