http://www.clickequations.com/blog/2010/08/adwords-auto-suggest-in-results/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 http://www.clickequations.com/blog/2010/08/adwords-auto-suggest-in-results/comment-page-1/#comment-1187 Rob Willox Sat, 11 Sep 2010 17:36:00 +0000 http://www.clickequations.com/blog/?p=2689#comment-1187 Seeing similar results in displayed ads in google.co.uk although not as often or as many showing with both Instant On and Instant Off. With Instant On additional ads show as characters are added. nnThe displayed ads relate to suggestions listed in dropdown. Starting search with scot… with ‘scotrail’ as suggestion a ScotRail ad is the only ad displayed. Adding an extra ‘t’ and dropdown changes to ‘scottish power’ and two different ads appear; none for Scottish Power but for a competitor (nPower) with another listed under side heading “Related to scottish power phone number:” with ad headline: Customer Service Numbers.nnHave a similar concern regarding impression count and calculated CTR which does impact on quality score. The same applies in relation to Google Instant itself with Google confirming that where a delay more than 3sec occurs that will also count as an impression.

]]>