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	<title>Comments on: Secret Truth Series #20 &#8211; Great PPC Is Only Half The Battle</title>
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	<description>A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools</description>
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		<title>By: 21 Secret Truths of PPC &#8211; The Summary &#124; The ClickEquations Blog</title>
		<link>http://www.clickequations.com/blog/2010/07/your-post-click-optimization-sucks/comment-page-1/#comment-1121</link>
		<dc:creator>21 Secret Truths of PPC &#8211; The Summary &#124; The ClickEquations Blog</dc:creator>
		<pubDate>Tue, 27 Jul 2010 15:01:41 +0000</pubDate>
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		<description><![CDATA[[...] it’s what your prospect does after that click ultimately determines your success. Consider and coordinate the entire post-click experience as part of your overall PPC management [...]]]></description>
		<content:encoded><![CDATA[<p>[...] it’s what your prospect does after that click ultimately determines your success. Consider and coordinate the entire post-click experience as part of your overall PPC management [...]</p>
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