Comments on: Secret Truth Series #18: Effective Text Ad Testing http://www.clickequations.com/blog/2010/06/st18-text-ad-testing-right/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: Craig Danuloff http://www.clickequations.com/blog/2010/06/st18-text-ad-testing-right/comment-page-1/#comment-1142 Craig Danuloff Tue, 10 Aug 2010 07:28:16 +0000 http://www.clickequations.com/blog/?p=2490#comment-1142 Thanks Chad – Looks awesome. Can't wait to dig in and give it a try, thanks a lot. Will also see if i can connect it to live data via ClickEquations Analyst. I suggest everyone go check out Chad's blog post and get his excel template.

]]> By: Chad Summerhill http://www.clickequations.com/blog/2010/06/st18-text-ad-testing-right/comment-page-1/#comment-1141 Chad Summerhill Mon, 09 Aug 2010 22:25:48 +0000 http://www.clickequations.com/blog/?p=2490#comment-1141 Hey Craig, Great post! I’m really looking forward to hearing your thoughts on CP1K. I’ve been doing something similar by using Impressions-to-Conversion rates (Conv/Imp) for a while now.

After reading this post, I decided to put together a free excel download for validating text ad testing, etc.—hopefully I got the math right. I included validation for CTR, ConvRate, & Imp2Conv as well as a 'Minimum sample size calculator'. You can get the download and see an instructional video by following the link below.

http://www.chadsummerhill.com/ppc-text-ad-test-…

Maybe you can add the formulas to your Analyst Excel Plug-In. I hope your readers find it useful.

]]> By: expat_network http://www.clickequations.com/blog/2010/06/st18-text-ad-testing-right/comment-page-1/#comment-1097 expat_network Thu, 08 Jul 2010 12:30:02 +0000 http://www.clickequations.com/blog/?p=2490#comment-1097 very informative post

]]> By: The Clix Marketing Blog’s Weekly #PPC News and Views for June 21st, 2010 | Clix Marketing PPC Blog http://www.clickequations.com/blog/2010/06/st18-text-ad-testing-right/comment-page-1/#comment-1085 The Clix Marketing Blog’s Weekly #PPC News and Views for June 21st, 2010 | Clix Marketing PPC Blog Mon, 21 Jun 2010 09:55:19 +0000 http://www.clickequations.com/blog/?p=2490#comment-1085 [...] But do you know the most effective methods for ad testing? This article breaks down the steps in the text ad testing process from start to finish – a great [...]

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