Comments on: Quality Score Says: “That Keyword Is Not For You.” http://www.clickequations.com/blog/2010/06/quality-score-says-keyword-not-for-you/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: Brian - PPC management http://www.clickequations.com/blog/2010/06/quality-score-says-keyword-not-for-you/comment-page-1/#comment-1082 Brian - PPC management Tue, 15 Jun 2010 05:19:26 +0000 http://www.clickequations.com/blog/?p=2466#comment-1082 Craig, solid post. You had me shaking my head 'no' about 2/3rds of the way through, but you brought me back with your summary of exceptions to the rule. I manage accounts with successful keywords in spite of poor QS, and there is usually a valid reason for it.

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]]> By: PPC Ian http://www.clickequations.com/blog/2010/06/quality-score-says-keyword-not-for-you/comment-page-1/#comment-1073 PPC Ian Tue, 08 Jun 2010 04:35:49 +0000 http://www.clickequations.com/blog/?p=2466#comment-1073 Great post! I very much agree with your philosophy. One other case: sometimes quality scores can be low with new campaigns until they gather a little history. After a few days, quality scores typically improve. If they don't, it's time to analyze and test new strategies like you said.

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