Comments on: Secret Truth Series #16: What’s Wrong With A Good ROAS http://www.clickequations.com/blog/2010/05/wrong-with-a-good-roas/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: 21 Secret Truths of PPC – The Summary | The ClickEquations Blog http://www.clickequations.com/blog/2010/05/wrong-with-a-good-roas/comment-page-1/#comment-1122 21 Secret Truths of PPC – The Summary | The ClickEquations Blog Tue, 27 Jul 2010 15:01:56 +0000 http://www.clickequations.com/blog/?p=2590#comment-1122 [...] apply too much effort to bidding until your keywords are otherwise optimized. Make sure you’re measuring profit as your goal, not just return on ad spending. And when you’re buying keywords for ego-based(non-economic) reasons, make bidding decisions [...]

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