Comments on: Secret Truth Series #17: Lament Of The Text Ad Copywriter http://www.clickequations.com/blog/2010/05/st17-lament-of-the-text-ad-copywriter/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: 21 Secret Truths of PPC – The Summary | The ClickEquations Blog http://www.clickequations.com/blog/2010/05/st17-lament-of-the-text-ad-copywriter/comment-page-1/#comment-1114 21 Secret Truths of PPC – The Summary | The ClickEquations Blog Tue, 27 Jul 2010 12:16:04 +0000 http://www.clickequations.com/blog/?p=2436#comment-1114 [...] effective ad copy is difficult given the complex communication goals and tiny available space. The only way to succeed is via [...]

]]> By: Secret Truth Series #18: Effective Text Ad Testing | The ClickEquations Blog http://www.clickequations.com/blog/2010/05/st17-lament-of-the-text-ad-copywriter/comment-page-1/#comment-1079 Secret Truth Series #18: Effective Text Ad Testing | The ClickEquations Blog Mon, 14 Jun 2010 23:37:40 +0000 http://www.clickequations.com/blog/?p=2436#comment-1079 [...] There are many strategies and tactics to accomplish this, and both technical skill and creativity are required. The process takes considerable time and effort (as detailed in the prior post in this series). [...]

]]> By: keithl http://www.clickequations.com/blog/2010/05/st17-lament-of-the-text-ad-copywriter/comment-page-1/#comment-1062 keithl Mon, 31 May 2010 21:29:55 +0000 http://www.clickequations.com/blog/?p=2436#comment-1062 I quite liked this article. Thanks for putting it together. I can't wait to start reading the ebook.

I agree that most analysts only spend 5% of their time on text ads (if that!)

]]>