Comments on: Secret Truth Series #14: Ego Bidding & Keyword Rehab http://www.clickequations.com/blog/2010/04/st14-ego-bidding/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: 21 Secret Truths of PPC – The Summary | The ClickEquations Blog http://www.clickequations.com/blog/2010/04/st14-ego-bidding/comment-page-1/#comment-1110 21 Secret Truths of PPC – The Summary | The ClickEquations Blog Tue, 27 Jul 2010 10:51:47 +0000 http://www.clickequations.com/blog/?p=2366#comment-1110 [...] sure you’re measuring profit as your goal, not just return on ad spending. And when you’re buying keywords for ego-based(non-economic) reasons, make bidding decisions [...]

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