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	<title>Comments on: Secret Truth Series #13: The Average Lie</title>
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	<link>http://www.clickequations.com/blog/2010/04/st13-averages-lie/</link>
	<description>A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools</description>
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		<title>By: 21 Secret Truths of PPC &#8211; The Summary &#124; The ClickEquations Blog</title>
		<link>http://www.clickequations.com/blog/2010/04/st13-averages-lie/comment-page-1/#comment-1111</link>
		<dc:creator>21 Secret Truths of PPC &#8211; The Summary &#124; The ClickEquations Blog</dc:creator>
		<pubDate>Tue, 27 Jul 2010 10:52:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickequations.com/blog/?p=2318#comment-1111</guid>
		<description><![CDATA[[...] and metrics are important, but make sure you know what they&#8217;re really saying. People can&#8217;t click ads that they can&#8217;t [...]]]></description>
		<content:encoded><![CDATA[<p>[...] and metrics are important, but make sure you know what they&#8217;re really saying. People can&#8217;t click ads that they can&#8217;t [...]</p>
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		<title>By: Secret Truth #15: Bid Lipstick on a Keyword Pig &#124; The ClickEquations Blog</title>
		<link>http://www.clickequations.com/blog/2010/04/st13-averages-lie/comment-page-1/#comment-1024</link>
		<dc:creator>Secret Truth #15: Bid Lipstick on a Keyword Pig &#124; The ClickEquations Blog</dc:creator>
		<pubDate>Sun, 02 May 2010 21:38:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickequations.com/blog/?p=2318#comment-1024</guid>
		<description><![CDATA[[...] what the bid algo&#8217;s do.It&#8217;s hard not to believe numbers &#8211; as pointed out in the recent post on averages &#8211; especially when we&#8217;re working so hard to get them. But it&#8217;s not really that the [...]]]></description>
		<content:encoded><![CDATA[<p>[...] what the bid algo&#8217;s do.It&#8217;s hard not to believe numbers &#8211; as pointed out in the recent post on averages &#8211; especially when we&#8217;re working so hard to get them. But it&#8217;s not really that the [...]</p>
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		<title>By: nitro rc car</title>
		<link>http://www.clickequations.com/blog/2010/04/st13-averages-lie/comment-page-1/#comment-1020</link>
		<dc:creator>nitro rc car</dc:creator>
		<pubDate>Wed, 28 Apr 2010 21:14:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickequations.com/blog/?p=2318#comment-1020</guid>
		<description><![CDATA[Thank you for the post and free download.  I&#039;ve always been a little skeptical about PPC but without basis.]]></description>
		<content:encoded><![CDATA[<p>Thank you for the post and free download.  I&#39;ve always been a little skeptical about PPC but without basis.</p>
]]></content:encoded>
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		<title>By: Swing Trading</title>
		<link>http://www.clickequations.com/blog/2010/04/st13-averages-lie/comment-page-1/#comment-994</link>
		<dc:creator>Swing Trading</dc:creator>
		<pubDate>Mon, 19 Apr 2010 21:05:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickequations.com/blog/?p=2318#comment-994</guid>
		<description><![CDATA[Interesting post. I have stumbled this for my friends. Hope others find it as interesting as I did.]]></description>
		<content:encoded><![CDATA[<p>Interesting post. I have stumbled this for my friends. Hope others find it as interesting as I did.</p>
]]></content:encoded>
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