Comments on: Secret Truth Series #12: Quality Score Friend Or Foe? http://www.clickequations.com/blog/2010/04/st12-quality-score-friend-or-foe/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: 21 Secret Truths of PPC – The Summary | The ClickEquations Blog http://www.clickequations.com/blog/2010/04/st12-quality-score-friend-or-foe/comment-page-1/#comment-1120 21 Secret Truths of PPC – The Summary | The ClickEquations Blog Tue, 27 Jul 2010 15:01:23 +0000 http://www.clickequations.com/blog/?p=2296#comment-1120 [...] with more targeted match types and new negatives. And pay attention to click-through rate and the factors that drive quality score. Bidding is important but not omnipotent. Don’t expect too much from or apply too much [...] [...] with more targeted match types and new negatives. And pay attention to click-through rate and the factors that drive quality score. Bidding is important but not omnipotent. Don’t expect too much from or apply too much [...]

]]> By: Secret Truth Series #17: Lament Of The Text Ad Copywriter | The ClickEquations Blog http://www.clickequations.com/blog/2010/04/st12-quality-score-friend-or-foe/comment-page-1/#comment-1077 Secret Truth Series #17: Lament Of The Text Ad Copywriter | The ClickEquations Blog Sat, 12 Jun 2010 17:06:12 +0000 http://www.clickequations.com/blog/?p=2296#comment-1077 [...] is true because the complexities of keyword selection, campaign organization, match types, quality score, bidding, and just about everything else we’ve discussed thus far consumes too much of our [...] [...] is true because the complexities of keyword selection, campaign organization, match types, quality score, bidding, and just about everything else we’ve discussed thus far consumes too much of our [...]

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]]> By: Craig Danuloff http://www.clickequations.com/blog/2010/04/st12-quality-score-friend-or-foe/comment-page-1/#comment-992 Craig Danuloff Mon, 19 Apr 2010 07:43:52 +0000 http://www.clickequations.com/blog/?p=2296#comment-992 Jessica - Click-through-rates are relative to the keyword - so a 10% CTR might earn a great quality score for one keyword, and a poor quality score for another. There is no universal target click-through-rate. Having said that, if you have a double-digit CTR and still have a QS as low as 3-4, my guess is there is something else wrong. Look in AdWords for a relevance or landing page warning (marked 'poor' in the pop-up near the keyword). Jessica – Click-through-rates are relative to the keyword – so a 10% CTR might earn a great quality score for one keyword, and a poor quality score for another. There is no universal target click-through-rate. Having said that, if you have a double-digit CTR and still have a QS as low as 3-4, my guess is there is something else wrong. Look in AdWords for a relevance or landing page warning (marked 'poor' in the pop-up near the keyword).

]]> By: Jessica http://www.clickequations.com/blog/2010/04/st12-quality-score-friend-or-foe/comment-page-1/#comment-991 Jessica Tue, 13 Apr 2010 20:57:23 +0000 http://www.clickequations.com/blog/?p=2296#comment-991 One question maybe some of your readers can give me some feedback on. I manage the PPC account for one of our product lines and although I know the rules that a better CTR should equal a better quality score, that doesn't seem to be the case with this account. Some of my keywords with 5-12% CTR have quality scores of 3-4 and others that have never had a click are 7's, 8's, and even 9. Does this make sense to anybody? What am I missing? One question maybe some of your readers can give me some feedback on. I manage the PPC account for one of our product lines and although I know the rules that a better CTR should equal a better quality score, that doesn't seem to be the case with this account. Some of my keywords with 5-12% CTR have quality scores of 3-4 and others that have never had a click are 7's, 8's, and even 9. Does this make sense to anybody? What am I missing?

]]> By: Mike http://www.clickequations.com/blog/2010/04/st12-quality-score-friend-or-foe/comment-page-1/#comment-993 Mike Tue, 13 Apr 2010 12:49:48 +0000 http://www.clickequations.com/blog/?p=2296#comment-993 I would be keen to learn how Google determines high quality and low quality searches. I also wonder how many advertisers are savvy to promote their website in the most advantageous way with Adwords. I would be keen to learn how Google determines high quality and low quality searches. I also wonder how many advertisers are savvy to promote their website in the most advantageous way with Adwords.

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