Comments on: Secret Truth Series #10 – Bids and CPCs http://www.clickequations.com/blog/2010/03/st10-bids-and-cpcs/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: 21 Secret Truths of PPC – The Summary | The ClickEquations Blog http://www.clickequations.com/blog/2010/03/st10-bids-and-cpcs/comment-page-1/#comment-1118 21 Secret Truths of PPC – The Summary | The ClickEquations Blog Tue, 27 Jul 2010 15:00:44 +0000 http://www.clickequations.com/blog/?p=2234#comment-1118 [...] quality score. Bidding is important but not omnipotent. Don’t expect too much from or apply too much effort to bidding until your keywords are otherwise optimized. Make sure you’re measuring profit as your goal, not [...] [...] quality score. Bidding is important but not omnipotent. Don’t expect too much from or apply too much effort to bidding until your keywords are otherwise optimized. Make sure you’re measuring profit as your goal, not [...]

]]> By: Secret Truth #15: Bid Lipstick on a Keyword Pig | The ClickEquations Blog http://www.clickequations.com/blog/2010/03/st10-bids-and-cpcs/comment-page-1/#comment-1023 Secret Truth #15: Bid Lipstick on a Keyword Pig | The ClickEquations Blog Sun, 02 May 2010 21:37:18 +0000 http://www.clickequations.com/blog/?p=2234#comment-1023 [...] relationship is not simple nor direct.We know how bid connects to Ad Rank (Secret Truth #9) and how Quality Score impacts bidding (Secret Truth #10). Together these explain that what we’re willing to pay (our Max CPC or [...] [...] relationship is not simple nor direct.We know how bid connects to Ad Rank (Secret Truth #9) and how Quality Score impacts bidding (Secret Truth #10). Together these explain that what we’re willing to pay (our Max CPC or [...]

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]]> By: Secret Truth Series #11 – How AdWords Quality Score Impacts CPC | The ClickEquations Blog http://www.clickequations.com/blog/2010/03/st10-bids-and-cpcs/comment-page-1/#comment-962 Secret Truth Series #11 – How AdWords Quality Score Impacts CPC | The ClickEquations Blog Wed, 31 Mar 2010 18:28:26 +0000 http://www.clickequations.com/blog/?p=2234#comment-962 [...] Danuloff | March 31, 2010The Max CPC and quality score of a keyword determine its position, and position and quality score drive actual CPC. So exactly what effect does quality score have on cost?We first answered this question one year [...] [...] Danuloff | March 31, 2010The Max CPC and quality score of a keyword determine its position, and position and quality score drive actual CPC. So exactly what effect does quality score have on cost?We first answered this question one year [...]

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