Comments on: AdWords Search Funnels: The Secret Cost http://www.clickequations.com/blog/2010/03/adwords-search-funnels-the-secret-cost/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Craig Danuloff http://www.clickequations.com/blog/2010/03/adwords-search-funnels-the-secret-cost/comment-page-1/#comment-1065 Craig Danuloff Fri, 04 Jun 2010 02:59:11 +0000 http://www.clickequations.com/blog/?p=2251#comment-1065 Approved Approved

]]> By: Craig Danuloff http://www.clickequations.com/blog/2010/03/adwords-search-funnels-the-secret-cost/comment-page-1/#comment-1057 Craig Danuloff Thu, 27 May 2010 00:17:53 +0000 http://www.clickequations.com/blog/?p=2251#comment-1057 Excellent point. This is actually a line of thinking Google promotes in their videos - talking as if spending your profit was a badge of honor. Fortunately the actual market is far from that efficient. But it does point to maximizing your value by understanding indirect revenues, lifetime values, etc become others may bid on a different revenue basis and therefore be able to afford to bid much higher than you can. I think (simply speaking) you have to bid to allowable profit - hard coding your return in and making sure to not give it all over to the search engines.<br><br>Thanks for the comment. Excellent point. This is actually a line of thinking Google promotes in their videos – talking as if spending your profit was a badge of honor. Fortunately the actual market is far from that efficient. But it does point to maximizing your value by understanding indirect revenues, lifetime values, etc become others may bid on a different revenue basis and therefore be able to afford to bid much higher than you can. I think (simply speaking) you have to bid to allowable profit – hard coding your return in and making sure to not give it all over to the search engines.

Thanks for the comment.

]]> By: Christian Thiel http://www.clickequations.com/blog/2010/03/adwords-search-funnels-the-secret-cost/comment-page-1/#comment-1056 Christian Thiel Wed, 26 May 2010 18:19:07 +0000 http://www.clickequations.com/blog/?p=2251#comment-1056 If everybody uses automatic bidding via CPA, the only people getting shown will be those with the top CPA. Hence, everbody must max the bid to the amount he makes from the conversion, minus 1 cent. Meaning all the other profit goes to Google.<br>Controversial, but what prevents this from happening? If everybody uses automatic bidding via CPA, the only people getting shown will be those with the top CPA. Hence, everbody must max the bid to the amount he makes from the conversion, minus 1 cent. Meaning all the other profit goes to Google.
Controversial, but what prevents this from happening?

]]> By: Rob Willox http://www.clickequations.com/blog/2010/03/adwords-search-funnels-the-secret-cost/comment-page-1/#comment-1019 Rob Willox Tue, 27 Apr 2010 23:17:19 +0000 http://www.clickequations.com/blog/?p=2251#comment-1019 Google is often regarded as the devil incarnate because of it's ability to pull considerable data together relating to website performance through Analytics and link it to search performance through services like Adwords.<br><br>This development seems to give them even more power with data they were missing relating to actual live conversions. And most likely they will get it but does it actually pose the threat that many will perceive. <br><br>Is it really in their interests to start competing with every company with a successful campaign? Seems like too much effort and counter-productive to their already successful marketing model. I don't think so!<br><br>Providing better analysis to advertisers will only result in better targeted campaigns with higher returns for the advertiser with a consequent rise in budget spend which is probably the object of the exercise after all! Google is often regarded as the devil incarnate because of it's ability to pull considerable data together relating to website performance through Analytics and link it to search performance through services like Adwords.

This development seems to give them even more power with data they were missing relating to actual live conversions. And most likely they will get it but does it actually pose the threat that many will perceive.

Is it really in their interests to start competing with every company with a successful campaign? Seems like too much effort and counter-productive to their already successful marketing model. I don't think so!

Providing better analysis to advertisers will only result in better targeted campaigns with higher returns for the advertiser with a consequent rise in budget spend which is probably the object of the exercise after all!

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