http://www.clickequations.com/blog/2010/02/the-secret-truth-series-1-they-want-answers/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 http://www.clickequations.com/blog/2010/02/the-secret-truth-series-1-they-want-answers/comment-page-1/#comment-1107 21 Secret Truths of PPC – The Summary | The ClickEquations Blog Tue, 27 Jul 2010 10:51:00 +0000 http://www.clickequations.com/blog/?p=1918#comment-1107 [...] search is the process of answering questions. Focusing on the search queries that deliver those questions rather than the keywords that attract [...]

]]> http://www.clickequations.com/blog/2010/02/the-secret-truth-series-1-they-want-answers/comment-page-1/#comment-1078 Secret Truth Series #18: Effective Text Ad Testing | The ClickEquations Blog Mon, 14 Jun 2010 23:35:28 +0000 http://www.clickequations.com/blog/?p=1918#comment-1078 [...] before even beginning to worry about text ad testing, make sure you’ve read and implemented Secret Truths #1 – #8. When the vast majority of the queries coming into an ad group are similar, you’re [...]

]]> http://www.clickequations.com/blog/2010/02/the-secret-truth-series-1-they-want-answers/comment-page-1/#comment-1050 Secret Truth Series #17: Lament Of The Text Ad Copywriter | The ClickEquations Blog Tue, 25 May 2010 10:41:27 +0000 http://www.clickequations.com/blog/?p=1918#comment-1050 [...] central premise of High-Resolution PPC is that every search is a question, and our job as paid search managers is to get the right answers in front of the right questions [...]

]]> http://www.clickequations.com/blog/2010/02/the-secret-truth-series-1-they-want-answers/comment-page-1/#comment-970 The Myth of Single Keyword Ad Groups for Improved Quality Score | The ClickEquations Blog Sun, 04 Apr 2010 20:54:08 +0000 http://www.clickequations.com/blog/?p=1918#comment-970 [...] included text ad copy, is one we’ve written about often.One of the drivers is the fact that better alignment drives up click-through-rates and thereby quality score.A number of recent conversations have [...]

]]> http://www.clickequations.com/blog/2010/02/the-secret-truth-series-1-they-want-answers/comment-page-1/#comment-884 Behind the 21 Secret Truths of High-Resolution PPC | High-Resolution PPC Tue, 16 Feb 2010 14:26:32 +0000 http://www.clickequations.com/blog/?p=1918#comment-884 [...] The Secret Truth Series #1: They Want Answers [...]

]]>