Comments on: The Secret Truth Series #4 – Campaign Reports http://www.clickequations.com/blog/2010/02/st2_campaign-reports/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: 21 Secret Truths of PPC – The Summary | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/st2_campaign-reports/comment-page-1/#comment-1112 21 Secret Truths of PPC – The Summary | The ClickEquations Blog Tue, 27 Jul 2010 12:15:30 +0000 http://www.clickequations.com/blog/?p=1994#comment-1112 [...] ad groups defines the way your text ads align with the search queries you attract. And the way you place ad groups into campaigns defines the utility of your reports. Segmentation is an equally important part of your [...]

]]> By: Secret Truth Series #17: Lament Of The Text Ad Copywriter | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/st2_campaign-reports/comment-page-1/#comment-1049 Secret Truth Series #17: Lament Of The Text Ad Copywriter | The ClickEquations Blog Tue, 25 May 2010 10:41:11 +0000 http://www.clickequations.com/blog/?p=1994#comment-1049 [...] is true because the complexities of keyword selection, campaign organization, match types, quality score, bidding, and just about everything else we’ve discussed thus far [...]

]]> By: The Secret Truth Series #6 – Success Through Negative Brand Keywords | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/st2_campaign-reports/comment-page-1/#comment-907 The Secret Truth Series #6 – Success Through Negative Brand Keywords | The ClickEquations Blog Fri, 05 Mar 2010 18:29:11 +0000 http://www.clickequations.com/blog/?p=1994#comment-907 [...] and can offer huge benefits in any campaign.As covered in the discussion of Secret Truth #3 and #4, when the keywords within an ad group or campaign have inconsistent business goals or performance [...]

]]> By: The Secret Truth Series #5 – Impression Share | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/st2_campaign-reports/comment-page-1/#comment-898 The Secret Truth Series #5 – Impression Share | The ClickEquations Blog Mon, 01 Mar 2010 10:50:23 +0000 http://www.clickequations.com/blog/?p=1994#comment-898 [...] for. We talked about several rationals for creating focused campaign organization in the Secret Truth #4 post, and hinted at the Impression Share relationship.Because Impression Share is reported only at the [...]

]]> By: Craig Danuloff http://www.clickequations.com/blog/2010/02/st2_campaign-reports/comment-page-1/#comment-897 Craig Danuloff Fri, 26 Feb 2010 18:00:35 +0000 http://www.clickequations.com/blog/?p=1994#comment-897 Thanks Kim! Much appreciated especially from you.

(For those who don't know, Kim is a major source of AdWords knowledge and public servant #1 over in the AdWords help forums. Check out her blog @ http://www.adwordshelpexperts.com

]]> By: Kim Clinkunbroomer http://www.clickequations.com/blog/2010/02/st2_campaign-reports/comment-page-1/#comment-896 Kim Clinkunbroomer Fri, 26 Feb 2010 17:57:59 +0000 http://www.clickequations.com/blog/?p=1994#comment-896 Great Book Craig!

I am really impressed with how you were able to jam so much great info into this book!

Gave me plenty to think about and I am walking away with a different perspective on some things you covered.

Thanks again and keep the info coming.

Kim

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