Comments on: Shakedown on Quality Score Street http://www.clickequations.com/blog/2010/02/shakedown-on-quality-score-street/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: Craig Danuloff http://www.clickequations.com/blog/2010/02/shakedown-on-quality-score-street/comment-page-1/#comment-878 Craig Danuloff Wed, 10 Feb 2010 09:13:49 +0000 http://www.clickequations.com/blog/?p=1883#comment-878 Yes Tom this is exactly the problem. As in many cases, the 'uncertainty' accrues to Google in the form of huge extra (and most of us would say excess) profits. Perhaps they when they ultimately calculate quality score they should refund the surcharges accumulated before the got the calculation right?

]]> By:   De ontwikkeling van de Quality Score by SEA Blog http://www.clickequations.com/blog/2010/02/shakedown-on-quality-score-street/comment-page-1/#comment-875   De ontwikkeling van de Quality Score by SEA Blog Mon, 08 Feb 2010 18:33:58 +0000 http://www.clickequations.com/blog/?p=1883#comment-875 [...] Lees de complete blogpost op de website van ClickEquations [...]

]]> By: Tom Van den Berckt http://www.clickequations.com/blog/2010/02/shakedown-on-quality-score-street/comment-page-1/#comment-877 Tom Van den Berckt Mon, 08 Feb 2010 13:12:34 +0000 http://www.clickequations.com/blog/?p=1883#comment-877 we've seen very similar behaviour on many of our clients' accounts and it is not only limited to new websites/domains. Even though the latest google figures indicate that a third of all queries are 'new' the adwords algorithm handles these new search terms quite poorly. Even on old accounts with a really good overall QS we saw keywords such as 'cyber monday 2010' receive a QS of 3 for the first few hours after adding them to the account. Needless to say that the combination of high search volumes and high CPCs (due to low QS) can cost advertisers significant amounts of money.
From our observations it seems that the QS adjustments are a function of time and query volume for that search term, which can be problematic for keywords with a very seasonal search pattern.

]]> By:   De ontwikkeling van de Quality Score by SEA Blog http://www.clickequations.com/blog/2010/02/shakedown-on-quality-score-street/comment-page-1/#comment-874   De ontwikkeling van de Quality Score by SEA Blog Sun, 07 Feb 2010 19:04:41 +0000 http://www.clickequations.com/blog/?p=1883#comment-874 [...] Lees de complete blogpost op de website van ClickEquations [...]

]]> By: uberVU - social comments http://www.clickequations.com/blog/2010/02/shakedown-on-quality-score-street/comment-page-1/#comment-873 uberVU - social comments Sun, 07 Feb 2010 18:00:47 +0000 http://www.clickequations.com/blog/?p=1883#comment-873 Social comments and analytics for this post…

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