Comments on: The Secret Truth Series #2 – Why Keywords Are Over-Rated http://www.clickequations.com/blog/2010/02/keywords-over-rated/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: Keyword Zoom Take You Inside Keyword Performance | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-1126 Keyword Zoom Take You Inside Keyword Performance | The ClickEquations Blog Wed, 28 Jul 2010 04:23:05 +0000 http://www.clickequations.com/blog/?p=1946#comment-1126 [...] though we occasionally rail against them, keywords are functionally the center of the paid search [...]

]]> By: 21 Secret Truths of PPC – The Summary | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-1119 21 Secret Truths of PPC – The Summary | The ClickEquations Blog Tue, 27 Jul 2010 15:01:08 +0000 http://www.clickequations.com/blog/?p=1946#comment-1119 [...] is the process of answering questions. Focusing on the search queries that deliver those questions rather than the keywords that attract them makes it easier to provide direct and persuasive answers in your text [...]

]]> By: Secret Truth Series #17: Lament Of The Text Ad Copywriter | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-1051 Secret Truth Series #17: Lament Of The Text Ad Copywriter | The ClickEquations Blog Tue, 25 May 2010 10:43:15 +0000 http://www.clickequations.com/blog/?p=1946#comment-1051 [...] is true because the complexities of keyword selection, campaign organization, match types, quality score, bidding, and just about everything else [...]

]]> By: Secret Truth #15: Bid Lipstick on a Keyword Pig | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-1021 Secret Truth #15: Bid Lipstick on a Keyword Pig | The ClickEquations Blog Sun, 02 May 2010 21:35:30 +0000 http://www.clickequations.com/blog/?p=1946#comment-1021 [...] look at those one at a time.Lipstick On A PigKeywords are the false gods of paid search, as we discussed earlier, but they have another problem too: keyword metrics aren’t really reporting on the keyword [...]

]]> By: The Myth of Single Keyword Ad Groups for Improved Quality Score | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-968 The Myth of Single Keyword Ad Groups for Improved Quality Score | The ClickEquations Blog Sun, 04 Apr 2010 15:24:40 +0000 http://www.clickequations.com/blog/?p=1946#comment-968 [...] | April 4, 2010The idea of creating highly targeted ad groups, so that all of the attracted search queries are well aligned with the included text ad copy, is one we’ve written about often.One of the [...]

]]> By: Secret Truth Series #6 - Using Negative Brand Keywords in AdWords | The ClickEquations Blog http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-914 Secret Truth Series #6 - Using Negative Brand Keywords in AdWords | The ClickEquations Blog Sun, 07 Mar 2010 22:16:08 +0000 http://www.clickequations.com/blog/?p=1946#comment-914 [...] out all the different ways your brand is being used by carefully examining your search queries (Secret Truth #2).We typically see several types of brand keywords:Brand Pure KeywordsNavigational Brand [...]

]]> By: uberVU - social comments http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-890 uberVU - social comments Tue, 23 Feb 2010 19:18:28 +0000 http://www.clickequations.com/blog/?p=1946#comment-890 Social comments and analytics for this post…

This post was mentioned on Twitter by clickequations: Keywords Are Over-Rated. http://clck.it/91nPia Post #2 in the 21 Secrets of High-Resolution PPC Series. #Adwords…

]]> By: Behind the 21 Secret Truths of High-Resolution PPC | High-Resolution PPC http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-889 Behind the 21 Secret Truths of High-Resolution PPC | High-Resolution PPC Mon, 22 Feb 2010 23:12:47 +0000 http://www.clickequations.com/blog/?p=1946#comment-889 [...] The Secret Truth Series #2: Why Keywords are Over-rated [...]

]]> By: Internet Marketing http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-886 Internet Marketing Wed, 17 Feb 2010 20:46:50 +0000 http://www.clickequations.com/blog/?p=1946#comment-886 Measuring Search Engine Performance…

Craig, you have made great points in your blog (http://www.clickequations.com/blog/2010/02/keywords-over-rated/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Commerce360+%28The+ClickEquations+Blog+on+Paid+Search+Management%29&….

]]> By:   Zoekwoorden worden overschat by SEA Blog http://www.clickequations.com/blog/2010/02/keywords-over-rated/comment-page-1/#comment-885   Zoekwoorden worden overschat by SEA Blog Tue, 16 Feb 2010 18:44:02 +0000 http://www.clickequations.com/blog/?p=1946#comment-885 [...] Lees het complete uitgebreide artikel op de site van ClickEquations. [...]

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