Comments on: Getting Ads on Top in AdWords

By: long nightgown

long nightgown — Sun, 04 Apr 2010 13:51:52 +0000

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By: home builders ranking

home builders ranking — Wed, 17 Mar 2010 12:45:21 +0000

I see businesses with ads get positioned at the top of gmail in the little one line bar. I would love to get my ad to show up there sometime, but I don't think it is. Is there anyway to know if it's showing up there? And is there a way to specifically .

By: alanmitchell

alanmitchell — Tue, 16 Feb 2010 09:20:27 +0000

Hi Craig,

I agree that a minimum bids and minimum CTR is needed to have any chance of appearing in the top AdWords results, but these top positions may not be beneficial to the majority of advertisers.

Ads appearing in the top few positions often receive habitual and spontaneous clicks, which can be very costly for vague and generic keywords.

I've found that positioning ads toward the top of the right hand side provides a balance between click volume and conversion, while keeping bounce rate relatively low.

Cheers,
Alan

By: Craig Danuloff

Craig Danuloff — Tue, 16 Feb 2010 04:22:27 +0000

Right Alan. I didn’t mean to necessarily advocate top, was just seeing a lot of questions about how you get there and why. When to get there is a good question for another post!