http://www.clickequations.com/blog/2009/09/bidding-hal-varian/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Thu, 11 Mar 2010 04:39:13 +0000 http://wordpress.org/?v=abc hourly 1 http://www.clickequations.com/blog/2009/09/bidding-hal-varian/comment-page-1/#comment-849 powerstaffing2 Fri, 04 Dec 2009 11:10:10 +0000 http://www.clickequations.com/blog/?p=1674#comment-849 It shared the fact that it's team had studied the impact of position on conversion rate, and found that conversion rates were about the same no matter if your ads are run in position 1 or position 8, that's it. It shared the fact that it's team had studied the impact of position on conversion rate, and found that conversion rates were about the same no matter if your ads are run in position 1 or position 8, that's it.

]]> http://www.clickequations.com/blog/2009/09/bidding-hal-varian/comment-page-1/#comment-773 Mike at echotam.com Wed, 09 Sep 2009 02:50:44 +0000 http://www.clickequations.com/blog/?p=1674#comment-773 Hey Craig thanks for the comment. Yes volume is one of the reasons another reason, most of the time top adds get more attention. Also, maybe trivial but still meaningful is the fact that the screen sizes are shrinikng (ex. smartphone, netbooks) and sometimes the ads on the bottom get cut off, which may affect the volume. I agree that there are cases and various reasons when you don't want to have your ad displayed on the top Hey Craig thanks for the comment. Yes volume is one of the reasons another reason, most of the time top adds get more attention. Also, maybe trivial but still meaningful is the fact that the screen sizes are shrinikng (ex. smartphone, netbooks) and sometimes the ads on the bottom get cut off, which may affect the volume. I agree that there are cases and various reasons when you don't want to have your ad displayed on the top

]]> http://www.clickequations.com/blog/2009/09/bidding-hal-varian/comment-page-1/#comment-772 Craig Danuloff Wed, 09 Sep 2009 00:48:09 +0000 http://www.clickequations.com/blog/?p=1674#comment-772 Hey Mike, why do you think top 3 positions are best? Just for volume reasons ? I think there are cases where depending on the goals that doesn't work out to be optimal. Love to hear your thinking behind that. Hey Mike, why do you think top 3 positions are best? Just for volume reasons ? I think there are cases where depending on the goals that doesn't work out to be optimal. Love to hear your thinking behind that.

]]> http://www.clickequations.com/blog/2009/09/bidding-hal-varian/comment-page-1/#comment-770 Mike at echotam.com Tue, 08 Sep 2009 22:56:31 +0000 http://www.clickequations.com/blog/?p=1674#comment-770 The bidding process and ad rank can get complicated. However, in most cases its best to have an ad displaying on top 3 positions. One needs to remenber that it works differently on different search engines. For example, when doing ppc on ASK it the position does not really matter because most of the top spots are sold out to google. The bidding process and ad rank can get complicated. However, in most cases its best to have an ad displaying on top 3 positions. One needs to remenber that it works differently on different search engines. For example, when doing ppc on ASK it the position does not really matter because most of the top spots are sold out to google.

]]> http://www.clickequations.com/blog/2009/09/bidding-hal-varian/comment-page-1/#comment-666 Mike at echotam.com Tue, 08 Sep 2009 22:50:44 +0000 http://www.clickequations.com/blog/?p=1674#comment-666 Hey Craig thanks for the comment. Yes volume is one of the reasons another reason, most of the time top adds get more attention. Also, maybe trivial but still meaningful is the fact that the screen sizes are shrinikng (ex. smartphone, netbooks) and sometimes the ads on the bottom get cut off, which may affect the volume. I agree that there are cases and various reasons when you don't want to have your ad displayed on the top Hey Craig thanks for the comment. Yes volume is one of the reasons another reason, most of the time top adds get more attention. Also, maybe trivial but still meaningful is the fact that the screen sizes are shrinikng (ex. smartphone, netbooks) and sometimes the ads on the bottom get cut off, which may affect the volume. I agree that there are cases and various reasons when you don't want to have your ad displayed on the top

]]> http://www.clickequations.com/blog/2009/09/bidding-hal-varian/comment-page-1/#comment-657 Craig Danuloff Tue, 08 Sep 2009 20:48:09 +0000 http://www.clickequations.com/blog/?p=1674#comment-657 Hey Mike, why do you think top 3 positions are best? Just for volume reasons ? I think there are cases where depending on the goals that doesn't work out to be optimal. Love to hear your thinking behind that. Hey Mike, why do you think top 3 positions are best? Just for volume reasons ? I think there are cases where depending on the goals that doesn't work out to be optimal. Love to hear your thinking behind that.

]]> http://www.clickequations.com/blog/2009/09/bidding-hal-varian/comment-page-1/#comment-656 Mike at echotam.com Tue, 08 Sep 2009 18:56:31 +0000 http://www.clickequations.com/blog/?p=1674#comment-656 The bidding process and ad rank can get complicated. However, in most cases its best to have an ad displaying on top 3 positions. One needs to remenber that it works differently on different search engines. For example, when doing ppc on ASK it the position does not really matter because most of the top spots are sold out to google. The bidding process and ad rank can get complicated. However, in most cases its best to have an ad displaying on top 3 positions. One needs to remenber that it works differently on different search engines. For example, when doing ppc on ASK it the position does not really matter because most of the top spots are sold out to google.

]]> http://www.clickequations.com/blog/2009/09/bidding-hal-varian/comment-page-1/#comment-654 Chris G Mon, 07 Sep 2009 00:51:24 +0000 http://www.clickequations.com/blog/?p=1674#comment-654 I am so glad you are trying to get on top of this and that you're communicating what you figure out to the rest of us. Your blog has been very valuable and it has definitely put ClickEquations on my mental map of solutions to take seriously. Thanks. I am so glad you are trying to get on top of this and that you're communicating what you figure out to the rest of us. Your blog has been very valuable and it has definitely put ClickEquations on my mental map of solutions to take seriously. Thanks.

]]> http://www.clickequations.com/blog/2009/09/bidding-hal-varian/comment-page-1/#comment-653 jeffdemers Sun, 06 Sep 2009 13:10:26 +0000 http://www.clickequations.com/blog/?p=1674#comment-653 "Bidding is probably the most misunderstood component in a system full of misunderstood components." - I look forward to seeing this elaborated on. I definitely agree we have a long way to go. Keep blogging, this is fast becoming my PPC blog of choice. “Bidding is probably the most misunderstood component in a system full of misunderstood components.” – I look forward to seeing this elaborated on. I definitely agree we have a long way to go. Keep blogging, this is fast becoming my PPC blog of choice.

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