Comments on: New Google Adwords Match Type: Include

By: Modified Expanded Broad Match and More | The ClickEquations Blog

Modified Expanded Broad Match and More | The ClickEquations Blog — Tue, 26 Oct 2010 14:49:24 +0000

[...] and George Michie had to say about it.The PowerWhat I think happened is that Google read our ‘Include Match Type’ post from April 2009, and went to work on implementing it. Their solution takes that idea and improves & expands it [...]

By: Damien Donnelly

Damien Donnelly — Thu, 16 Apr 2009 09:17:31 +0000

Location targeting based on keywords would be helpful, ignoring IP for region targeting and excluding matches on location keywords outside of a region target.

By: Damien Donnelly

Damien Donnelly — Thu, 16 Apr 2009 05:17:31 +0000

Location targeting based on keywords would be helpful, ignoring IP for region targeting and excluding matches on location keywords outside of a region target.

By: Steve

Steve — Fri, 10 Apr 2009 19:32:54 +0000

I think this you can make this match by adding really big list of negative words. Not only popular negative words, but real big list of negative words…

By: adamap

adamap — Fri, 10 Apr 2009 14:39:49 +0000

Great suggestion. If advertisers were able to opt out of Expanded Broad Match, or make that the 4th match type, I would be pretty happy. Broad match used to be your suggestion of 'Include'.

By: Tom Demers

Tom Demers — Fri, 10 Apr 2009 13:42:21 +0000

Yeah I like this a lot.

There's a good post on how you can approach accomplishing this now: http://foliovision.com/2007/11/05/adwords-expan… what's missing there obviously is when the string gets broken, as in some of your examples above (discount dog food versus get dog food at a discount).

By: Eloi

Eloi — Fri, 10 Apr 2009 12:59:55 +0000

Great post and idea. there is a big gap between broad and phrase, and this idea of an include match (which was the basic idea of broad match) would solve that.