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> <channel><title>Comments on: New Google Adwords Match Type: Include</title> <atom:link href="http://www.clickequations.com/blog/2009/04/new-google-adwords-match-type-include/feed/" rel="self" type="application/rss+xml" /><link>http://www.clickequations.com/blog/2009/04/new-google-adwords-match-type-include/</link> <description>A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools</description> <lastBuildDate>Wed, 08 Sep 2010 23:33:00 +0000</lastBuildDate> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=abc</generator> <item><title>By: Damien Donnelly</title><link>http://www.clickequations.com/blog/2009/04/new-google-adwords-match-type-include/comment-page-1/#comment-818</link> <dc:creator>Damien Donnelly</dc:creator> <pubDate>Thu, 16 Apr 2009 09:17:31 +0000</pubDate> <guid
isPermaLink="false">http://www.clickequations.com/blog/?p=1292#comment-818</guid> <description>Location targeting based on keywords would be helpful, ignoring IP for region targeting and excluding matches on location keywords outside of a region target.</description> <content:encoded><![CDATA[<p>Location targeting based on keywords would be helpful, ignoring IP for region targeting and excluding matches on location keywords outside of a region target.</p> ]]></content:encoded> </item> <item><title>By: Damien Donnelly</title><link>http://www.clickequations.com/blog/2009/04/new-google-adwords-match-type-include/comment-page-1/#comment-477</link> <dc:creator>Damien Donnelly</dc:creator> <pubDate>Thu, 16 Apr 2009 05:17:31 +0000</pubDate> <guid
isPermaLink="false">http://www.clickequations.com/blog/?p=1292#comment-477</guid> <description>Location targeting based on keywords would be helpful, ignoring IP for region targeting and excluding matches on location keywords outside of a region target.</description> <content:encoded><![CDATA[<p>Location targeting based on keywords would be helpful, ignoring IP for region targeting and excluding matches on location keywords outside of a region target.</p> ]]></content:encoded> </item> <item><title>By: Steve</title><link>http://www.clickequations.com/blog/2009/04/new-google-adwords-match-type-include/comment-page-1/#comment-476</link> <dc:creator>Steve</dc:creator> <pubDate>Fri, 10 Apr 2009 19:32:54 +0000</pubDate> <guid
isPermaLink="false">http://www.clickequations.com/blog/?p=1292#comment-476</guid> <description>I think this you can make this match by adding really big list of negative words. Not only popular negative words, but real big list of negative words...</description> <content:encoded><![CDATA[<p>I think this you can make this match by adding really big list of negative words. Not only popular negative words, but real big list of negative words&#8230;</p> ]]></content:encoded> </item> <item><title>By: adamap</title><link>http://www.clickequations.com/blog/2009/04/new-google-adwords-match-type-include/comment-page-1/#comment-475</link> <dc:creator>adamap</dc:creator> <pubDate>Fri, 10 Apr 2009 14:39:49 +0000</pubDate> <guid
isPermaLink="false">http://www.clickequations.com/blog/?p=1292#comment-475</guid> <description>Great suggestion. If advertisers were able to opt out of  Expanded Broad Match, or make that the 4th match type, I would be pretty happy. Broad match used to be your suggestion of &#039;Include&#039;.</description> <content:encoded><![CDATA[<p>Great suggestion. If advertisers were able to opt out of  Expanded Broad Match, or make that the 4th match type, I would be pretty happy. Broad match used to be your suggestion of &#39;Include&#39;.</p> ]]></content:encoded> </item> <item><title>By: Tom Demers</title><link>http://www.clickequations.com/blog/2009/04/new-google-adwords-match-type-include/comment-page-1/#comment-474</link> <dc:creator>Tom Demers</dc:creator> <pubDate>Fri, 10 Apr 2009 13:42:21 +0000</pubDate> <guid
isPermaLink="false">http://www.clickequations.com/blog/?p=1292#comment-474</guid> <description>Yeah I like this a lot.&lt;br&gt;&lt;br&gt;There&#039;s a good post on how you can approach accomplishing this now: &lt;a href=&quot;http://foliovision.com/2007/11/05/adwords-expanded-broad-match/;&quot; rel=&quot;nofollow&quot;&gt;http://foliovision.com/2007/11/05/adwords-expan...&lt;/a&gt; what&#039;s missing there obviously is when the string gets broken, as in some of your examples above (discount dog food versus get dog food at a discount).</description> <content:encoded><![CDATA[<p>Yeah I like this a lot.</p><p>There&#39;s a good post on how you can approach accomplishing this now: <a
href="http://foliovision.com/2007/11/05/adwords-expanded-broad-match/;" rel="nofollow"></a><a
href="http://foliovision.com/2007/11/05/adwords-expan.." rel="nofollow">http://foliovision.com/2007/11/05/adwords-expan..</a>. what&#39;s missing there obviously is when the string gets broken, as in some of your examples above (discount dog food versus get dog food at a discount).</p> ]]></content:encoded> </item> <item><title>By: Eloi</title><link>http://www.clickequations.com/blog/2009/04/new-google-adwords-match-type-include/comment-page-1/#comment-473</link> <dc:creator>Eloi</dc:creator> <pubDate>Fri, 10 Apr 2009 12:59:55 +0000</pubDate> <guid
isPermaLink="false">http://www.clickequations.com/blog/?p=1292#comment-473</guid> <description>Great post and idea. there is a big gap between broad and phrase, and this idea of an include match (which was the basic idea of broad match) would solve that.</description> <content:encoded><![CDATA[<p>Great post and idea. there is a big gap between broad and phrase, and this idea of an include match (which was the basic idea of broad match) would solve that.</p> ]]></content:encoded> </item> </channel> </rss>
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