Within that group, however, one keyword is a misspelling of our brand. It gets a *huge* number of impressions, because the misspelling is the name of a famous running shoe.

While we get lots of impressions, the CTR is very low, because most people who type that word are looking for running shoes, not us. QScore is 3.

Nevertheless, bidding on this “running shoe” keyword produces good ROI for us, because even though few people click that ad, the ones who do were really looking for us and just misspelled our brand.

Should I move that keyword to it's own Ad Group? Does the low CTR and low QScore for that keyword drag down the Quality Score for the entire Ad Group?

Thannks!

Thanks!

Within that group, however, one keyword is a misspelling of our brand. It gets a *huge* number of impressions, because the misspelling is the name of a famous running shoe.

While we get lots of impressions, the CTR is very low, because most people who type that word are looking for running shoes, not us. QScore is 3.

Nevertheless, bidding on this “running shoe” keyword produces good ROI for us, because even though few people click that ad, the ones who do were really looking for us and just misspelled our brand.

Should I move that keyword to it's own Ad Group? Does the low CTR and low QScore for that keyword drag down the Quality Score for the entire Ad Group?

Thannks!

Thanks!