Comments on: Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click http://www.clickequations.com/blog/2009/04/bid-and-cost-per-click/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Wed, 28 Jul 2010 13:11:47 +0000 http://wordpress.org/?v=abc hourly 1 By: 2009: The Year AdWords Attacked Organic Search | The ClickEquations Blog http://www.clickequations.com/blog/2009/04/bid-and-cost-per-click/comment-page-1/#comment-728 2009: The Year AdWords Attacked Organic Search | The ClickEquations Blog Mon, 21 Dec 2009 12:37:46 +0000 http://www.clickequations.com/blog/?p=1269#comment-728 [...] is the number one factor in Quality Score, your bid actually plays an indirect role in the final calculation of your CPC, and increasing your Quality Score could save you 20% or more. . [...] [...] is the number one factor in Quality Score, your bid actually plays an indirect role in the final calculation of your CPC, and increasing your Quality Score could save you 20% or more. . [...]

]]> By: BrandTastic http://www.clickequations.com/blog/2009/04/bid-and-cost-per-click/comment-page-1/#comment-821 BrandTastic Wed, 10 Jun 2009 04:36:23 +0000 http://www.clickequations.com/blog/?p=1269#comment-821 I am not crazy, they really were overcharging! <br>I knew for sure that my ppc was over my bid price and my daily limit was also being exceeded on many days. I just chalked it up to some kind of averaging or something, since some days were slightly under the daily limit. But I got a notice today along with many others i am sure about a class action suit against Google for this type of activity.<br><br>CLRB Hanson LLC et al. v. Google Class Action Settlement<br><br>Link to info on Class Action suit<br><a href="http://view.exacttarget.com/?j=fe6716717c61067f7715&m=fecb15707d61047b&ls=fdee1070766d027470107676&l=fe5c15737265027e731c&s=fe2d107476600475751778&jb=ffcf14&ju=fe2815727362017b771275&r=0" rel="nofollow">http://view.exacttarget.com/?j=fe6716717c61067f...</a><br><br>Who knows we may get a 25 cent credit!<br><br>Frank Motola<br>BrandTastic / <a href="http://www.brandtastic.us" rel="nofollow">http://www.brandtastic.us</a> / 407-447-1042 / Orlando, FL I am not crazy, they really were overcharging!
I knew for sure that my ppc was over my bid price and my daily limit was also being exceeded on many days. I just chalked it up to some kind of averaging or something, since some days were slightly under the daily limit. But I got a notice today along with many others i am sure about a class action suit against Google for this type of activity.

CLRB Hanson LLC et al. v. Google Class Action Settlement

Link to info on Class Action suit
http://view.exacttarget.com/?j=fe6716717c61067f...

Who knows we may get a 25 cent credit!

Frank Motola
BrandTastic / http://www.brandtastic.us / 407-447-1042 / Orlando, FL

]]> By: BrandTastic http://www.clickequations.com/blog/2009/04/bid-and-cost-per-click/comment-page-1/#comment-550 BrandTastic Wed, 10 Jun 2009 00:36:23 +0000 http://www.clickequations.com/blog/?p=1269#comment-550 I am not crazy, they really were overcharging! <br>I knew for sure that my ppc was over my bid price and my daily limit was also being exceeded on many days. I just chalked it up to some kind of averaging or something, since some days were slightly under the daily limit. But I got a notice today along with many others i am sure about a class action suit against Google for this type of activity.<br><br>CLRB Hanson LLC et al. v. Google Class Action Settlement<br><br>Link to info on Class Action suit<br><a href="http://view.exacttarget.com/?j=fe6716717c61067f7715&m=fecb15707d61047b&ls=fdee1070766d027470107676&l=fe5c15737265027e731c&s=fe2d107476600475751778&jb=ffcf14&ju=fe2815727362017b771275&r=0" rel="nofollow">http://view.exacttarget.com/?j=fe6716717c61067f...</a><br><br>Who knows we may get a 25 cent credit!<br><br>Frank Motola<br>BrandTastic / <a href="http://www.brandtastic.us" rel="nofollow">http://www.brandtastic.us</a> / 407-447-1042 / Orlando, FL I am not crazy, they really were overcharging!
I knew for sure that my ppc was over my bid price and my daily limit was also being exceeded on many days. I just chalked it up to some kind of averaging or something, since some days were slightly under the daily limit. But I got a notice today along with many others i am sure about a class action suit against Google for this type of activity.

CLRB Hanson LLC et al. v. Google Class Action Settlement

Link to info on Class Action suit
http://view.exacttarget.com/?j=fe6716717c61067f...

Who knows we may get a 25 cent credit!

Frank Motola
BrandTastic / http://www.brandtastic.us / 407-447-1042 / Orlando, FL

]]> By: Craig Danuloff http://www.clickequations.com/blog/2009/04/bid-and-cost-per-click/comment-page-1/#comment-489 Craig Danuloff Mon, 27 Apr 2009 00:16:01 +0000 http://www.clickequations.com/blog/?p=1269#comment-489 Frank: Something is very wrong - you should not be able to pay more than your MaxCPC. I would pause the campaigns and contact Google. Frank: Something is very wrong – you should not be able to pay more than your MaxCPC. I would pause the campaigns and contact Google.

]]> By: Frank Motola http://www.clickequations.com/blog/2009/04/bid-and-cost-per-click/comment-page-1/#comment-488 Frank Motola Sat, 25 Apr 2009 19:01:43 +0000 http://www.clickequations.com/blog/?p=1269#comment-488 What is the use of establishing and watching your current bids if Google can just<br>decide with their lovely formula to charge you more? I am a bit of a newbie at this<br>but a current campaign has a bid that is .65 which is in the column that says Max CPC, you would think that meant the most you are willing to spend. But I l0ok over at what I actually am spending and see that the actual cost per click is 1.24 almost twice my bid. What am I missing or doing wrong here?<br><br>Thanks,<br>Frank Motola <br>BrandTastic / <a href="http://www.brandtastic.us" rel="nofollow">http://www.brandtastic.us</a> / 407-447-1042 / Orlando, FL What is the use of establishing and watching your current bids if Google can just
decide with their lovely formula to charge you more? I am a bit of a newbie at this
but a current campaign has a bid that is .65 which is in the column that says Max CPC, you would think that meant the most you are willing to spend. But I l0ok over at what I actually am spending and see that the actual cost per click is 1.24 almost twice my bid. What am I missing or doing wrong here?

Thanks,
Frank Motola
BrandTastic / http://www.brandtastic.us / 407-447-1042 / Orlando, FL

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