Comments on: The Economics of Quality Score http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Tue, 16 Mar 2010 01:55:54 +0000 http://wordpress.org/?v=abc hourly 1 By: 5 tips om je kwaliteitsscore te verbeteren « Adverteren (Sea) « De Conversiespecialisthttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-888 5 tips om je kwaliteitsscore te verbeteren « Adverteren (Sea) « De Conversiespecialist Sun, 21 Feb 2010 15:06:02 +0000 http://www.clickequations.com/blog/?p=1185#comment-888 [...] je gemiddelde CPC wordt. Wist je dat door een verbetering van de kwaliteitsscore van 7 naar 10, je gemiddelde kosten met 30% kunnen dalen? Op PPCSummit.com staat een interessante post over een aantal manieren om je kwaliteitsscore te [...] [...] je gemiddelde CPC wordt. Wist je dat door een verbetering van de kwaliteitsscore van 7 naar 10, je gemiddelde kosten met 30% kunnen dalen? Op PPCSummit.com staat een interessante post over een aantal manieren om je kwaliteitsscore te [...]

]]> By: The Top 9 Blog Posts of 2009 | The ClickEquations Bloghttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-719 The Top 9 Blog Posts of 2009 | The ClickEquations Blog Thu, 17 Dec 2009 20:12:42 +0000 http://www.clickequations.com/blog/?p=1185#comment-719 [...] The Economics of Quality Score [...] [...] The Economics of Quality Score [...]

]]> By: I Am A PPC Farmer | Paid Search Gardening Tips : Quality In Search – SEM | SEO | PPC Management & Consulting Philadelphia, PAhttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-706 I Am A PPC Farmer | Paid Search Gardening Tips : Quality In Search – SEM | SEO | PPC Management & Consulting Philadelphia, PA Sun, 06 Dec 2009 00:56:59 +0000 http://www.clickequations.com/blog/?p=1185#comment-706 [...] After some amount of time your seedlings will be ready to transplant outdoors. This will allow for your plants to begin to grow and produce efficiently. In the same regard, at a certain point, some keywords that perform well need to be transplanted or graduated into their ad groups in order to maximize their results. When we do this typically we will promote a broad or phrase match keyword to an exact match keyword. As an exact match keyword we are also more willing to pay a little more for that click since the expected conversion rate is higher than keywords set to broad or phrase matches. Setting up selected well performing keywords into their own ad groups not only has conversion potential, but also has the opportunity to receive cost cutting Quality Score benefits [...] [...] After some amount of time your seedlings will be ready to transplant outdoors. This will allow for your plants to begin to grow and produce efficiently. In the same regard, at a certain point, some keywords that perform well need to be transplanted or graduated into their ad groups in order to maximize their results. When we do this typically we will promote a broad or phrase match keyword to an exact match keyword. As an exact match keyword we are also more willing to pay a little more for that click since the expected conversion rate is higher than keywords set to broad or phrase matches. Setting up selected well performing keywords into their own ad groups not only has conversion potential, but also has the opportunity to receive cost cutting Quality Score benefits [...]

]]> By: Magnus Nilssonhttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-804 Magnus Nilsson Tue, 13 Oct 2009 14:15:42 +0000 http://www.clickequations.com/blog/?p=1185#comment-804 Great post, agree calcs probably aren't precisely accurate but still a very good indication to understand the correlation of qs and cpc penalty. Great post, agree calcs probably aren't precisely accurate but still a very good indication to understand the correlation of qs and cpc penalty.

]]> By: Magnus Nilssonhttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-686 Magnus Nilsson Tue, 13 Oct 2009 10:15:42 +0000 http://www.clickequations.com/blog/?p=1185#comment-686 Great post, agree calcs probably aren't precisely accurate but still a very good indication to understand the correlation of qs and cpc penalty. Great post, agree calcs probably aren't precisely accurate but still a very good indication to understand the correlation of qs and cpc penalty.

]]> By: Maggiehttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-687 Maggie Mon, 05 Oct 2009 22:25:16 +0000 http://www.clickequations.com/blog/?p=1185#comment-687 Great use of charts to demonstrate the economic benefits of a higher quality score! Great use of charts to demonstrate the economic benefits of a higher quality score!

]]> By: Jeff Demers.com » Blog Archive » links for 2009-09-24http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-663 Jeff Demers.com » Blog Archive » links for 2009-09-24 Thu, 24 Sep 2009 17:41:56 +0000 http://www.clickequations.com/blog/?p=1185#comment-663 [...] The Economics of Quality Score | The ClickEquations Blog best blog post on quality score every (tags: adwords ppc qualityscore) [...] [...] The Economics of Quality Score | The ClickEquations Blog best blog post on quality score every (tags: adwords ppc qualityscore) [...]

]]> By: Hal Varian, Bidding, and SearchEngineLand | The ClickEquations Bloghttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-650 Hal Varian, Bidding, and SearchEngineLand | The ClickEquations Blog Thu, 03 Sep 2009 18:00:43 +0000 http://www.clickequations.com/blog/?p=1185#comment-650 [...] ‘Introduction to the Adwords Auction’ video and it sparked one of our most-read posts (The Economics of Quality Score) in which we took his information and used it to determine the financial of specific Quality Scores [...] [...] ‘Introduction to the Adwords Auction’ video and it sparked one of our most-read posts (The Economics of Quality Score) in which we took his information and used it to determine the financial of specific Quality Scores [...]

]]> By: Varian Shares AdWords Secrets – Will He Bring Transparency To Google?http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-649 Varian Shares AdWords Secrets – Will He Bring Transparency To Google? Thu, 03 Sep 2009 17:49:52 +0000 http://www.clickequations.com/blog/?p=1185#comment-649 [...] the math behind the calculation of both position and CPC in AdWords. Suddenly we could quantify the economic cost or benefit of Quality Scores and Quality Score [...] [...] the math behind the calculation of both position and CPC in AdWords. Suddenly we could quantify the economic cost or benefit of Quality Scores and Quality Score [...]

]]> By: mbaguruhttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-582 mbaguru Fri, 24 Jul 2009 09:23:55 +0000 http://www.clickequations.com/blog/?p=1185#comment-582 I totally agree with your point in which you have mentioned that quality score is not an integer rather a real number because I have seen in my adwords campaign that the same keyword in different ad group with same Quality Score have different FPBE.<br><br>So this thing proves that QS 7 doesn't mean only 7, it has something inside it due to which the FPBE is different for the same keyword in different ad group. I totally agree with your point in which you have mentioned that quality score is not an integer rather a real number because I have seen in my adwords campaign that the same keyword in different ad group with same Quality Score have different FPBE.

So this thing proves that QS 7 doesn't mean only 7, it has something inside it due to which the FPBE is different for the same keyword in different ad group.

]]> By: MPThree's resources - Older postings | MPThree Consulting Inc.http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-555 MPThree's resources - Older postings | MPThree Consulting Inc. Sun, 21 Jun 2009 04:50:16 +0000 http://www.clickequations.com/blog/?p=1185#comment-555 [...] The Economics of Quality Score [...] [...] The Economics of Quality Score [...]

]]> By: Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click | The ClickEquations Bloghttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-467 Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click | The ClickEquations Blog Thu, 02 Apr 2009 17:20:21 +0000 http://www.clickequations.com/blog/?p=1185#comment-467 [...] One early impact was finally understanding exactly how quality score impacts your cost-per-click. [...] [...] One early impact was finally understanding exactly how quality score impacts your cost-per-click. [...]

]]> By: AndyBeardhttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-464 AndyBeard Tue, 31 Mar 2009 08:05:37 +0000 http://www.clickequations.com/blog/?p=1185#comment-464 Quality Score also doesn't have to be linear and Google often present things in a much more simplistic way than they are actually calculated. Quality Score also doesn't have to be linear and Google often present things in a much more simplistic way than they are actually calculated.

]]> By: The science of marketing « Diary of a Suburban Startuphttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-460 The science of marketing « Diary of a Suburban Startup Fri, 27 Mar 2009 06:17:44 +0000 http://www.clickequations.com/blog/?p=1185#comment-460 [...] really hit home when I was reading a very good post from ClickEquations called “The Economics of Quality Score”. In this article Craig Danuloff wrote: So What [...] [...] really hit home when I was reading a very good post from ClickEquations called “The Economics of Quality Score”. In this article Craig Danuloff wrote: So What [...]

]]> By: The Impact of Google Quality Score on Bid Priceshttp://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-459 The Impact of Google Quality Score on Bid Prices Wed, 25 Mar 2009 23:11:27 +0000 http://www.clickequations.com/blog/?p=1185#comment-459 [...] http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score [...] [...] http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score [...]

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