Comments on: The Economics of Quality Score http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Secret Truth Series #19 – The Dark Alley of Landing Page Quality Score | The ClickEquations Blog http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-1091 Secret Truth Series #19 – The Dark Alley of Landing Page Quality Score | The ClickEquations Blog Wed, 07 Jul 2010 10:26:45 +0000 http://www.clickequations.com/blog/?p=1185#comment-1091 [...] would otherwise likey rank quite highly. Or it can drop your quality score so low so fast, that the incremental cost-per-click you have to pay is quite [...] [...] would otherwise likey rank quite highly. Or it can drop your quality score so low so fast, that the incremental cost-per-click you have to pay is quite [...]

]]> By: An Intervention for a PPC Addict http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-1089 An Intervention for a PPC Addict Fri, 02 Jul 2010 08:11:33 +0000 http://www.clickequations.com/blog/?p=1185#comment-1089 [...] Quality Score Distribution – We exported all the keywords and their corresponding quality scores, then totaled up the [...] [...] Quality Score Distribution – We exported all the keywords and their corresponding quality scores, then totaled up the [...]

]]> By: When Quality Score Says: That Keyword Is Not For You | The ClickEquations Blog http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-1070 When Quality Score Says: That Keyword Is Not For You | The ClickEquations Blog Mon, 07 Jun 2010 11:29:20 +0000 http://www.clickequations.com/blog/?p=1185#comment-1070 [...] keeping these keywords running you’re wasting a lot of money. You’re over-paying on a per-click basis for the right to keep these stinkers in the game. And you’re lowering your account CTR [...] [...] keeping these keywords running you’re wasting a lot of money. You’re over-paying on a per-click basis for the right to keep these stinkers in the game. And you’re lowering your account CTR [...]

]]> By: The Secret Behind Successful PPC Advertising « Bryan & Jeffrey Eisenberg http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-1066 The Secret Behind Successful PPC Advertising « Bryan & Jeffrey Eisenberg Fri, 04 Jun 2010 05:20:23 +0000 http://www.clickequations.com/blog/?p=1185#comment-1066 [...] efforts. Many companies overlook this step because they don’t take the time to understand the economics of having poor Quality Scores or haven’t come up with an effective process to scale testing and targeting effectively on [...] [...] efforts. Many companies overlook this step because they don’t take the time to understand the economics of having poor Quality Scores or haven’t come up with an effective process to scale testing and targeting effectively on [...]

]]> By: The Economics of Quality Score | MPThree Consulting Inc. http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-969 The Economics of Quality Score | MPThree Consulting Inc. Sun, 04 Apr 2010 20:53:04 +0000 http://www.clickequations.com/blog/?p=1185#comment-969 [...] The Economics of Quality Score Don’t throw good money away. Understand a true quality score in the paid search field. Related posts:Twitter chatter: 5 Step Google Initial Quality Score Checklist 5 Step Google Initial Quality Score Checklist A quick Quality... [...] [...] The Economics of Quality Score Don’t throw good money away. Understand a true quality score in the paid search field. Related posts:Twitter chatter: 5 Step Google Initial Quality Score Checklist 5 Step Google Initial Quality Score Checklist A quick Quality… [...]

]]> By: 5 tips om je kwaliteitsscore te verbeteren « Adverteren (Sea) « De Conversiespecialist http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-888 5 tips om je kwaliteitsscore te verbeteren « Adverteren (Sea) « De Conversiespecialist Sun, 21 Feb 2010 15:06:02 +0000 http://www.clickequations.com/blog/?p=1185#comment-888 [...] je gemiddelde CPC wordt. Wist je dat door een verbetering van de kwaliteitsscore van 7 naar 10, je gemiddelde kosten met 30% kunnen dalen? Op PPCSummit.com staat een interessante post over een aantal manieren om je kwaliteitsscore te [...] [...] je gemiddelde CPC wordt. Wist je dat door een verbetering van de kwaliteitsscore van 7 naar 10, je gemiddelde kosten met 30% kunnen dalen? Op PPCSummit.com staat een interessante post over een aantal manieren om je kwaliteitsscore te [...]

]]> By: The Top 9 Blog Posts of 2009 | The ClickEquations Blog http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-719 The Top 9 Blog Posts of 2009 | The ClickEquations Blog Thu, 17 Dec 2009 20:12:42 +0000 http://www.clickequations.com/blog/?p=1185#comment-719 [...] The Economics of Quality Score [...] [...] The Economics of Quality Score [...]

]]> By: I Am A PPC Farmer | Paid Search Gardening Tips : Quality In Search – SEM | SEO | PPC Management & Consulting Philadelphia, PA http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-706 I Am A PPC Farmer | Paid Search Gardening Tips : Quality In Search – SEM | SEO | PPC Management & Consulting Philadelphia, PA Sun, 06 Dec 2009 00:56:59 +0000 http://www.clickequations.com/blog/?p=1185#comment-706 [...] After some amount of time your seedlings will be ready to transplant outdoors. This will allow for your plants to begin to grow and produce efficiently. In the same regard, at a certain point, some keywords that perform well need to be transplanted or graduated into their ad groups in order to maximize their results. When we do this typically we will promote a broad or phrase match keyword to an exact match keyword. As an exact match keyword we are also more willing to pay a little more for that click since the expected conversion rate is higher than keywords set to broad or phrase matches. Setting up selected well performing keywords into their own ad groups not only has conversion potential, but also has the opportunity to receive cost cutting Quality Score benefits [...] [...] After some amount of time your seedlings will be ready to transplant outdoors. This will allow for your plants to begin to grow and produce efficiently. In the same regard, at a certain point, some keywords that perform well need to be transplanted or graduated into their ad groups in order to maximize their results. When we do this typically we will promote a broad or phrase match keyword to an exact match keyword. As an exact match keyword we are also more willing to pay a little more for that click since the expected conversion rate is higher than keywords set to broad or phrase matches. Setting up selected well performing keywords into their own ad groups not only has conversion potential, but also has the opportunity to receive cost cutting Quality Score benefits [...]

]]> By: Magnus Nilsson http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-804 Magnus Nilsson Tue, 13 Oct 2009 14:15:42 +0000 http://www.clickequations.com/blog/?p=1185#comment-804 Great post, agree calcs probably aren't precisely accurate but still a very good indication to understand the correlation of qs and cpc penalty. Great post, agree calcs probably aren't precisely accurate but still a very good indication to understand the correlation of qs and cpc penalty.

]]> By: Magnus Nilsson http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-686 Magnus Nilsson Tue, 13 Oct 2009 10:15:42 +0000 http://www.clickequations.com/blog/?p=1185#comment-686 Great post, agree calcs probably aren't precisely accurate but still a very good indication to understand the correlation of qs and cpc penalty. Great post, agree calcs probably aren't precisely accurate but still a very good indication to understand the correlation of qs and cpc penalty.

]]> By: Maggie http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-687 Maggie Mon, 05 Oct 2009 22:25:16 +0000 http://www.clickequations.com/blog/?p=1185#comment-687 Great use of charts to demonstrate the economic benefits of a higher quality score! Great use of charts to demonstrate the economic benefits of a higher quality score!

]]> By: Jeff Demers.com » Blog Archive » links for 2009-09-24 http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-663 Jeff Demers.com » Blog Archive » links for 2009-09-24 Thu, 24 Sep 2009 17:41:56 +0000 http://www.clickequations.com/blog/?p=1185#comment-663 [...] The Economics of Quality Score | The ClickEquations Blog best blog post on quality score every (tags: adwords ppc qualityscore) [...] [...] The Economics of Quality Score | The ClickEquations Blog best blog post on quality score every (tags: adwords ppc qualityscore) [...]

]]> By: Hal Varian, Bidding, and SearchEngineLand | The ClickEquations Blog http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-650 Hal Varian, Bidding, and SearchEngineLand | The ClickEquations Blog Thu, 03 Sep 2009 18:00:43 +0000 http://www.clickequations.com/blog/?p=1185#comment-650 [...] ‘Introduction to the Adwords Auction’ video and it sparked one of our most-read posts (The Economics of Quality Score) in which we took his information and used it to determine the financial of specific Quality Scores [...] [...] ‘Introduction to the Adwords Auction’ video and it sparked one of our most-read posts (The Economics of Quality Score) in which we took his information and used it to determine the financial of specific Quality Scores [...]

]]> By: Varian Shares AdWords Secrets – Will He Bring Transparency To Google? http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-649 Varian Shares AdWords Secrets – Will He Bring Transparency To Google? Thu, 03 Sep 2009 17:49:52 +0000 http://www.clickequations.com/blog/?p=1185#comment-649 [...] the math behind the calculation of both position and CPC in AdWords. Suddenly we could quantify the economic cost or benefit of Quality Scores and Quality Score [...] [...] the math behind the calculation of both position and CPC in AdWords. Suddenly we could quantify the economic cost or benefit of Quality Scores and Quality Score [...]

]]> By: mbaguru http://www.clickequations.com/blog/2009/03/the-economics-of-quality-score/comment-page-1/#comment-582 mbaguru Fri, 24 Jul 2009 09:23:55 +0000 http://www.clickequations.com/blog/?p=1185#comment-582 I totally agree with your point in which you have mentioned that quality score is not an integer rather a real number because I have seen in my adwords campaign that the same keyword in different ad group with same Quality Score have different FPBE.<br><br>So this thing proves that QS 7 doesn't mean only 7, it has something inside it due to which the FPBE is different for the same keyword in different ad group. I totally agree with your point in which you have mentioned that quality score is not an integer rather a real number because I have seen in my adwords campaign that the same keyword in different ad group with same Quality Score have different FPBE.

So this thing proves that QS 7 doesn't mean only 7, it has something inside it due to which the FPBE is different for the same keyword in different ad group.

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