Comments on: Google Quality Score Video http://www.clickequations.com/blog/2009/03/google-quality-score-video/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click | The ClickEquations Blog http://www.clickequations.com/blog/2009/03/google-quality-score-video/comment-page-1/#comment-465 Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click | The ClickEquations Blog Thu, 02 Apr 2009 17:12:58 +0000 http://www.clickequations.com/blog/?p=1152#comment-465 [...] fall-out from Google’s Hal Varian’s Quality Score video [...]

]]> By: Google Adwords First Page Bid Estimate (Why It's An Estimate) | The ClickEquations Blog http://www.clickequations.com/blog/2009/03/google-quality-score-video/comment-page-1/#comment-458 Google Adwords First Page Bid Estimate (Why It's An Estimate) | The ClickEquations Blog Wed, 25 Mar 2009 22:29:39 +0000 http://www.clickequations.com/blog/?p=1152#comment-458 [...] makes sense given what we now know about how Ad Rank is calculated and the fact this is done in real-time for every query. So for each search [...]

]]> By: Craig Danuloff http://www.clickequations.com/blog/2009/03/google-quality-score-video/comment-page-1/#comment-800 Craig Danuloff Wed, 25 Mar 2009 04:51:06 +0000 http://www.clickequations.com/blog/?p=1152#comment-800 I've been told explicitly by a Sr. Google Rep who works with this stuff, that Landing Page cannot help QS at all, it can only hurt – meaning if the landing page is spammy or has negative characteristics your QS drops. But otherwise the landing page has ZERO impact on Quality Score. I believe this.

]]> By: Craig Danuloff http://www.clickequations.com/blog/2009/03/google-quality-score-video/comment-page-1/#comment-450 Craig Danuloff Wed, 25 Mar 2009 00:51:06 +0000 http://www.clickequations.com/blog/?p=1152#comment-450 I've been told explicitly by a Sr. Google Rep who works with this stuff, that Landing Page cannot help QS at all, it can only hurt – meaning if the landing page is spammy or has negative characteristics your QS drops. But otherwise the landing page has ZERO impact on Quality Score. I believe this.

]]> By: The Economics of Quality Score | The ClickEquations Blog http://www.clickequations.com/blog/2009/03/google-quality-score-video/comment-page-1/#comment-439 The Economics of Quality Score | The ClickEquations Blog Fri, 20 Mar 2009 03:50:05 +0000 http://www.clickequations.com/blog/?p=1152#comment-439 [...] recently released Google Video by Google’s Chief Economist, Hal Varian helped clarify this [...]

]]> By: Dan PPCPROZ http://www.clickequations.com/blog/2009/03/google-quality-score-video/comment-page-1/#comment-449 Dan PPCPROZ Fri, 13 Mar 2009 10:28:48 +0000 http://www.clickequations.com/blog/?p=1152#comment-449 Do you think the pie chart of Quality score is accurate?

* 60% CTR (“user feedback”)
* 30% Adwords Account Architecture (“relevancy”)
* 10% Landing Page Factors (that’s all? -WTF)

Landing Page Factors includes: relevancy of landing page, original, easy navigation, transparent ie. privacy policy page, load time, contact us page, little use of pop ups/unders….

Relevancy of the landing page is only a small part of the landing page formula, did you catch that? We don’t know exactly how much power this carries, but my guess is 30%.

If that is true…

Then landing page relevancy is really only:

30% x 10% = 3% of the quality score?!!

That can’t be, can it? Google prides itself on Relevancy so, how can this possibly be I ask you? I hope I’m wrong on this.

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