I would only use DT if the tweet was a cool concept, worth getting additional visibility, despite me disagreeing with it. If it's something idiotic I would not want to give it additional exposure.

I would only use DT if the tweet was a cool concept, worth getting additional visibility, despite me disagreeing with it. If it's something idiotic I would not want to give it additional exposure.

Still, it's worth a shot. I've been wrong before (more than once, according to my wife). The nice thing about conventions like this is that they're easy to start and try out.

Still, it's worth a shot. I've been wrong before (more than once, according to my wife). The nice thing about conventions like this is that they're easy to start and try out.

So ultimately each KW gets the QS it deserves no matter where it is. Only case where segmented accounts would help would be if constantly adding new keywords of new contextual nature, and you always did well with them, in which case you'd get 'benefit of the doubt (account QS) initially before custom kw-based was earned.

So the idea that better performing kw in account full of them get better QS, is more self fulfilling than due to the account. Having said that, I agree (and suggest in the presentation I made which is now available on this blog) that poor performing KW's should be paused/deleted, and AdGroup or Campaign Segmentation by performance is a good idea – I just think Account level is a huge step (moving low performers in and out is pretty hard) that really isn't going to benefit anyone much.

BTW: Interesting thing I learned, relative to your way if you or someone wanted to do it, is that if you move a KW-Ad-LandingPage combo EXACTLY from one account to another, the historic QS moves with it – Google recognizes it and applies the history. Any change however and it starts over as new.

Great to have you reading, looking forward to your future tweets and information.

It's obviously a generalization (how much can you fit into 140 characters?) but from a high view is sound imho.

Adwords weights your account's QS, why would I dilute a high QS account by testing ads I'm not even sure will get decent CTR?

Reposting in the stream to spur conversation.

1. Don't trust/believe
2. Don't think others should be reading as it may give a wrong impression.

Twitter is great for sharing information and ideas, there is no reason why we should continue to sit around and turn a blind eye to some of the “silly” things that get posted in the “twitt-o-sphere”. You should be seeing some DTs from me in the future!