Comments on: Google Adwords Impression Share – Deep Dive Part I http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Top 3 Blog Post Series of 2009 | The ClickEquations Blog http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-743 Top 3 Blog Post Series of 2009 | The ClickEquations Blog Mon, 28 Dec 2009 14:26:47 +0000 http://www.clickequations.com/blog/?p=740#comment-743 [...] – Impression Share Deep Dive (Part I, Part II, Part [...] [...] – Impression Share Deep Dive (Part I, Part II, Part [...]

]]> By: Impression Share Deep Dive (Pt. III - Winning Back Lost Impressions) | The ClickEquations Blog http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-296 Impression Share Deep Dive (Pt. III - Winning Back Lost Impressions) | The ClickEquations Blog Tue, 20 Jan 2009 06:57:05 +0000 http://www.clickequations.com/blog/?p=740#comment-296 [...] we looked at the Google Adwords Impression Share metrics. These tell you if your ads are running when people type search queries that match the keywords [...] [...] we looked at the Google Adwords Impression Share metrics. These tell you if your ads are running when people type search queries that match the keywords [...]

]]> By: Jesse Luna http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-779 Jesse Luna Sat, 17 Jan 2009 21:08:04 +0000 http://www.clickequations.com/blog/?p=740#comment-779 This looks like a very useful metric, but it requires a very atomic structure on Campaigns. If the information was at the ad group level it would be significantly better information. This looks like a very useful metric, but it requires a very atomic structure on Campaigns. If the information was at the ad group level it would be significantly better information.

]]> By: Jesse Luna http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-290 Jesse Luna Sat, 17 Jan 2009 16:08:04 +0000 http://www.clickequations.com/blog/?p=740#comment-290 This looks like a very useful metric, but it requires a very atomic structure on Campaigns. If the information was at the ad group level it would be significantly better information. This looks like a very useful metric, but it requires a very atomic structure on Campaigns. If the information was at the ad group level it would be significantly better information.

]]> By: Craig Danuloff http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-286 Craig Danuloff Fri, 16 Jan 2009 01:47:11 +0000 http://www.clickequations.com/blog/?p=740#comment-286 Thanks Sarah - I've been a fan of your forum posts for a long time. Great to have you here reading, and following on twitter. Please jump in anytime! Thanks Sarah – I've been a fan of your forum posts for a long time. Great to have you here reading, and following on twitter. Please jump in anytime!

]]> By: Craig Danuloff http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-284 Craig Danuloff Fri, 16 Jan 2009 01:42:38 +0000 http://www.clickequations.com/blog/?p=740#comment-284 You're right. Impression Share data is only available at the campaign level. I speak of this more extensively in the follow-on post (still pending). The charts here are shown at the campaign level. You're right. Impression Share data is only available at the campaign level. I speak of this more extensively in the follow-on post (still pending). The charts here are shown at the campaign level.

]]> By: huayin http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-283 huayin Thu, 15 Jan 2009 20:55:55 +0000 http://www.clickequations.com/blog/?p=740#comment-283 Thank you for the very informative post. As I understand it, Impression Share is only available at account or campaign performance report level. The tables you have shown seem at keyword level; where did you get the keyword level IS data? Thank you for the very informative post. As I understand it, Impression Share is only available at account or campaign performance report level. The tables you have shown seem at keyword level; where did you get the keyword level IS data?

]]> By: AdWordsProSarah http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-285 AdWordsProSarah Thu, 15 Jan 2009 20:09:23 +0000 http://www.clickequations.com/blog/?p=740#comment-285 This is one of the better explanations of Impression Share I have seen. Meticulous but straightforward at the same time. Nice work This is one of the better explanations of Impression Share I have seen. Meticulous but straightforward at the same time. Nice work

]]> By: Craig Danuloff http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-280 Craig Danuloff Tue, 13 Jan 2009 20:19:05 +0000 http://www.clickequations.com/blog/?p=740#comment-280 I've never seen any official comment on this, but I would assume that negatives are taking into account. I’ve never seen any official comment on this, but I would assume that negatives are taking into account.

]]> By: Steve http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-278 Steve Tue, 13 Jan 2009 11:06:24 +0000 http://www.clickequations.com/blog/?p=740#comment-278 Interesting article thanks.<br><br>Quick question - would I be right in thinking that negative keywords are taken in to consideration when google calculates impression share? Interesting article thanks.

Quick question – would I be right in thinking that negative keywords are taken in to consideration when google calculates impression share?

]]> By: Why sometimes your Google Ads don’t appear? - Impression Share « :: Will Scully-Power :: Data, Analytics & Optimisation in the World of Advertising! http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/comment-page-1/#comment-276 Why sometimes your Google Ads don’t appear? - Impression Share « :: Will Scully-Power :: Data, Analytics & Optimisation in the World of Advertising! Mon, 12 Jan 2009 20:15:59 +0000 http://www.clickequations.com/blog/?p=740#comment-276 [...] http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/ No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI [...] [...] http://www.clickequations.com/blog/2009/01/google-adwords-impression-share/ No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI [...]

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