Comments on: Match Type Keyword Trap – The Complete Series (June 2008)

By: Modified Expanded Broad Match and More | The ClickEquations Blog

Modified Expanded Broad Match and More | The ClickEquations Blog — Tue, 26 Oct 2010 15:13:41 +0000

[...] Historically we bought it in broad, phrase, and exact using the ideas explained in our Match Type Keyword Trap post. With MBM a set of new options become available that increase our control – allowing us to [...]

By: Secret Truth Series #8 – Don’t Overuse Broad Match | The ClickEquations Blog

Fri, 19 Mar 2010 04:51:48 +0000

[...] accident and more queries on purpose.The Match Type Keyword TrapSome time ago I wrote a lot about match type and a strategy for using multiple match types together for the same keywords. If you haven’t [...]

By: The Ironic Case of Match Type | The ClickEquations Blog

The Ironic Case of Match Type | The ClickEquations Blog — Sun, 07 Mar 2010 16:15:44 +0000

[...] added the exact match version, and paused the broad match.Looks like both query mining and building match type keyword traps really are good ideas.And the word ‘match type’ is not a great example of the effective [...]

By: Safety in Saw Operation « Loafers

Safety in Saw Operation « Loafers — Sun, 14 Feb 2010 08:25:54 +0000

[...] and Technology | Ill CommunicatingHaynesville PlayInvest in Commodities… And Keep Your ShirtMatch Type Keyword Trap – The Complete Series (June 2008 …The Perfect Match Type | The ClickEquations BlogThis is first time planting pumpkin and they have [...]

By: Bloggers Digest 1/23/09 « Get Elastic

Bloggers Digest 1/23/09 « Get Elastic — Tue, 02 Feb 2010 04:40:05 +0000

[...] the PPC category: The Match Type Keyword Trap Series by the Click Equations Blog. A must read if you do [...]

By: Bloggers Digest 1/23/09 | Get Elastic

Bloggers Digest 1/23/09 | Get Elastic — Sat, 17 Oct 2009 17:25:09 +0000

[...] the PPC category: The Match Type Keyword Trap Series by the Click Equations Blog. A must read if you do [...]

By: migriffin

migriffin — Sat, 09 May 2009 08:17:27 +0000

Andrea, I recommend actually making the broad match the highest CPC, the phrase match the next highest, and the exact match whatever you feel is justified. I recommend using broad match as a keyword expansion technique. Follow the keywords that are broad matched to your broad matched keywords in a search query report and continuously add them as phrase and exact (or negative!). Accept the fact that your ROAS will initially be low for the broad matched term, but will improve as you add exact matches and negative keywords. Because your broad match is likely to be of a lower quality, you often have to pay more to capture that traffic. Adding all match types without properly setting the bids may result in overall reduced traffic and I believe that is what you're observing.

As Craig mentioned below, the original post was incorrect in suggesting that you need to bid an exact match keyword higher than the other match types for it to show. A keyword query that matches an exact match keyword will always trigger that keyword regardless of price. I ran a test a while back with a $0.05 bid for the exact keyword and a $100 bid for the broad match to verify. The exact was always triggered. That's good news for you as you build out your arsenal of highly valuable exact match KWs.

By: migriffin

migriffin — Sat, 09 May 2009 04:17:27 +0000

By: New Google Adwords Match Type: Include | The ClickEquations Blog

New Google Adwords Match Type: Include | The ClickEquations Blog — Fri, 10 Apr 2009 11:40:19 +0000

[...] of course I’d but ‘dog food discount’ on phrase and exact match too. (see Match Type Keyword Trap for the rational behind [...]

By: Andrea

Andrea — Tue, 10 Mar 2009 17:58:00 +0000

I've put the keyword trap into action in my campaign but have seen a significant drop in impressions. I know there could be MANY causes for this outside of the reorganization, but the occurrences are so close together that it's hard to deny one is associated with the other.

I have all my keywords on Broad, Phrase, and Exact. So no keywords were deleted. In fact, many now are showing for Phrase and Exact match that were once just showing for Broad. Could this decrease in impressions be due to bids being too low on Exact? I noticed in the above comments that Google will show you on Exact first if you have the match type in there. Could I have everything on Exact and be bidding too low, thus cutting off our impressions?

By: Richard La Ruina

Richard La Ruina — Thu, 05 Feb 2009 02:30:35 +0000

Found the site searching for “bid stacking”. So far it's been such a HUGE help to fixing up by embarrassingly amateur PPC campaign! Very grateful, thanks for all the clear, concise, and powerful content!
-Rich

By: The Match Type Separation Rap | The ClickEquations Blog

The Match Type Separation Rap | The ClickEquations Blog — Wed, 28 Jan 2009 03:10:37 +0000

[...] Buying the same keyword more than once, with different match type settings, is an idea we like, as explained in our Match Type Keyword Trap series. [...]

By: Craig Danuloff

Craig Danuloff — Sat, 24 Jan 2009 04:15:30 +0000

Thanks Adam – I'm aware of that, but you're right this post doesn't make that clear. Partially I think it was written before I knew that definitively, and partially because in general the other reason for bidding a pyramid is that the ROI does/should justify it. But I'll relook at the whole thing and try to clear it up and improve the accuracy. Thanks again. – Craig

By: Adam Riff

Adam Riff — Sat, 24 Jan 2009 00:34:50 +0000

Excellent post but the analysis is incorrect on one particular point. The exact match version of your kw will always get the impressions rather than the broad match version of your kw, regardless of which one has the higher bid. This is confirmed by Google.

By: Tuning Match Type Keyword Traps | The ClickEquations Blog

Tuning Match Type Keyword Traps | The ClickEquations Blog — Wed, 21 Jan 2009 05:16:18 +0000

[...] This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The first and second posts of this series [...]