http://www.clickequations.com/blog/2008/12/quality-score-final-thought/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.clickequations.com/blog/2008/12/quality-score-final-thought/comment-page-1/#comment-248 Most Popular Blog Posts of 2008 Mon, 29 Dec 2008 13:17:24 +0000 http://www.clickequations.com/blog/?p=625#comment-248 [...] Quality Score: Final Thoughts (For Now) [...] [...] Quality Score: Final Thoughts (For Now) [...]

]]> http://www.clickequations.com/blog/2008/12/quality-score-final-thought/comment-page-1/#comment-222 PPC News Roundup for December 5th, 2008 | The Adventures of PPC Hero Fri, 05 Dec 2008 13:56:07 +0000 http://www.clickequations.com/blog/?p=625#comment-222 [...] to the Click Equations blog the last week, they’ve been pumping out tons of great content on Google’s Quality Score.  This post was the “final thoughts” for the series and I’m inclined to agree [...] [...] to the Click Equations blog the last week, they’ve been pumping out tons of great content on Google’s Quality Score.  This post was the “final thoughts” for the series and I’m inclined to agree [...]

]]> http://www.clickequations.com/blog/2008/12/quality-score-final-thought/comment-page-1/#comment-782 Craig Danuloff Wed, 03 Dec 2008 21:05:28 +0000 http://www.clickequations.com/blog/?p=625#comment-782 I'm sure that's true in some cases, but I think there are more sides to it. Clearly a huge CTR trumps all - just like tons of inbound links used to trump anything in PageRank on the SEO side. So great CTR is the quick solution, and probably will cover up 'sins' on other attributes, but that's not always possible - then the question becomes if your CTR is just good, can you edge ahead based on other factors. I'm sure that's true in some cases, but I think there are more sides to it. Clearly a huge CTR trumps all – just like tons of inbound links used to trump anything in PageRank on the SEO side. So great CTR is the quick solution, and probably will cover up 'sins' on other attributes, but that's not always possible – then the question becomes if your CTR is just good, can you edge ahead based on other factors.

]]> http://www.clickequations.com/blog/2008/12/quality-score-final-thought/comment-page-1/#comment-781 Bartie Wed, 03 Dec 2008 20:52:55 +0000 http://www.clickequations.com/blog/?p=625#comment-781 In my experience the QS is for 90% based on CTR. If you get a CTR of 9-10%(wich is hard or impossible mostly) you will receive a QS of 9/10 and 10/10, even if the landingspage has no relevant text or title on it. In my experience the QS is for 90% based on CTR. If you get a CTR of 9-10%(wich is hard or impossible mostly) you will receive a QS of 9/10 and 10/10, even if the landingspage has no relevant text or title on it.

]]> http://www.clickequations.com/blog/2008/12/quality-score-final-thought/comment-page-1/#comment-220 Craig Danuloff Wed, 03 Dec 2008 16:05:28 +0000 http://www.clickequations.com/blog/?p=625#comment-220 I'm sure that's true in some cases, but I think there are more sides to it. Clearly a huge CTR trumps all - just like tons of inbound links used to trump anything in PageRank on the SEO side. So great CTR is the quick solution, and probably will cover up 'sins' on other attributes, but that's not always possible - then the question becomes if your CTR is just good, can you edge ahead based on other factors. I'm sure that's true in some cases, but I think there are more sides to it. Clearly a huge CTR trumps all – just like tons of inbound links used to trump anything in PageRank on the SEO side. So great CTR is the quick solution, and probably will cover up 'sins' on other attributes, but that's not always possible – then the question becomes if your CTR is just good, can you edge ahead based on other factors.

]]> http://www.clickequations.com/blog/2008/12/quality-score-final-thought/comment-page-1/#comment-219 Bartie Wed, 03 Dec 2008 15:52:55 +0000 http://www.clickequations.com/blog/?p=625#comment-219 In my experience the QS is for 90% based on CTR. If you get a CTR of 9-10%(wich is hard or impossible mostly) you will receive a QS of 9/10 and 10/10, even if the landingspage has no relevant text or title on it. In my experience the QS is for 90% based on CTR. If you get a CTR of 9-10%(wich is hard or impossible mostly) you will receive a QS of 9/10 and 10/10, even if the landingspage has no relevant text or title on it.

]]>