Comments on: Match-Type Analysis http://www.clickequations.com/blog/2008/12/match-type-analysis/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: Craig Danuloff http://www.clickequations.com/blog/2008/12/match-type-analysis/comment-page-1/#comment-826 Craig Danuloff Fri, 19 Dec 2008 23:42:46 +0000 http://www.clickequations.com/blog/?p=680#comment-826 Yes Martin, I've thought of that. Trending these aggregate statistics is a bit of a challenge, but worth figuring out. Probably before trending will be a simple compare to prior period – this month vs last month. That's pretty easy to add to these current versions.

The next set we're building do change alerts – so you can see day/day or week/week where you've had moves in quality score, AveCPC, ave POS and other metrics. Also working to combine the best of all these into a few pages of dashboards for quick-rich-status views.

]]> By: Martin Perron http://www.clickequations.com/blog/2008/12/match-type-analysis/comment-page-1/#comment-825 Martin Perron Fri, 19 Dec 2008 22:42:23 +0000 http://www.clickequations.com/blog/?p=680#comment-825 Hi Craig –

Nice visual display of match type distribution across a campaign. I wonder if trending the % on daily basis would be interesting to see if a campaign has a growing dependance on a specific match type.

Well done!

Martin

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/12/match-type-analysis/comment-page-1/#comment-239 Craig Danuloff Fri, 19 Dec 2008 18:42:46 +0000 http://www.clickequations.com/blog/?p=680#comment-239 Yes Martin, I've thought of that. Trending these aggregate statistics is a bit of a challenge, but worth figuring out. Probably before trending will be a simple compare to prior period – this month vs last month. That's pretty easy to add to these current versions.

The next set we're building do change alerts – so you can see day/day or week/week where you've had moves in quality score, AveCPC, ave POS and other metrics. Also working to combine the best of all these into a few pages of dashboards for quick-rich-status views.

]]> By: Martin Perron http://www.clickequations.com/blog/2008/12/match-type-analysis/comment-page-1/#comment-238 Martin Perron Fri, 19 Dec 2008 17:42:23 +0000 http://www.clickequations.com/blog/?p=680#comment-238 Hi Craig –

Nice visual display of match type distribution across a campaign. I wonder if trending the % on daily basis would be interesting to see if a campaign has a growing dependance on a specific match type.

Well done!

Martin

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