Comments on: Google Quality Score – The Complete Series (Nov. 2008) http://www.clickequations.com/blog/2008/12/google-quality-score-series/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Wed, 28 Jul 2010 13:11:47 +0000 http://wordpress.org/?v=abc hourly 1 By: The Economics of Quality Score | The ClickEquations Blog http://www.clickequations.com/blog/2008/12/google-quality-score-series/comment-page-1/#comment-466 The Economics of Quality Score | The ClickEquations Blog Thu, 02 Apr 2009 17:17:44 +0000 http://www.clickequations.com/blog/?p=891#comment-466 [...] learn more about quality score, read our complete Quality Score blog post series from several months ago, or check out the replay of our recent Quality Score [...] [...] learn more about quality score, read our complete Quality Score blog post series from several months ago, or check out the replay of our recent Quality Score [...]

]]> By: Google Quality Score Video | The ClickEquations Blog http://www.clickequations.com/blog/2008/12/google-quality-score-series/comment-page-1/#comment-421 Google Quality Score Video | The ClickEquations Blog Fri, 13 Mar 2009 04:06:15 +0000 http://www.clickequations.com/blog/?p=891#comment-421 [...] Google Adwords Quality Score is perhaps the most talked about subject in PPCLand. It’s one we’ve spend a lot of time writing about over the past few months. [...] [...] Google Adwords Quality Score is perhaps the most talked about subject in PPCLand. It’s one we’ve spend a lot of time writing about over the past few months. [...]

]]> By: Jaap http://www.clickequations.com/blog/2008/12/google-quality-score-series/comment-page-1/#comment-837 Jaap Mon, 23 Feb 2009 14:50:01 +0000 http://www.clickequations.com/blog/?p=891#comment-837 Thanks for the reply, Craig.<br><br> I guess underestimate the power of the other issues in the accounts!<br><br>Following this remark, might it be interesting for a campaign's QS to not isolate the brand name in a campaign. In order to use the high CTR to improve the QS for the overall campaign?<br><br>Thanks from Holland!<br><br>Jaap Thanks for the reply, Craig.

I guess underestimate the power of the other issues in the accounts!

Following this remark, might it be interesting for a campaign's QS to not isolate the brand name in a campaign. In order to use the high CTR to improve the QS for the overall campaign?

Thanks from Holland!

Jaap

]]> By: Jaap http://www.clickequations.com/blog/2008/12/google-quality-score-series/comment-page-1/#comment-413 Jaap Mon, 23 Feb 2009 09:50:01 +0000 http://www.clickequations.com/blog/?p=891#comment-413 Thanks for the reply, Craig.<br><br> I guess underestimate the power of the other issues in the accounts!<br><br>Following this remark, might it be interesting for a campaign's QS to not isolate the brand name in a campaign. In order to use the high CTR to improve the QS for the overall campaign?<br><br>Thanks from Holland!<br><br>Jaap Thanks for the reply, Craig.

I guess underestimate the power of the other issues in the accounts!

Following this remark, might it be interesting for a campaign's QS to not isolate the brand name in a campaign. In order to use the high CTR to improve the QS for the overall campaign?

Thanks from Holland!

Jaap

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/12/google-quality-score-series/comment-page-1/#comment-412 Craig Danuloff Fri, 20 Feb 2009 01:37:01 +0000 http://www.clickequations.com/blog/?p=891#comment-412 I wouldn't trust this to work at all - CTR is the most important driver of QS, and there are issues of the group and account etc - just copying the ad won't tell you much/anything about your competitors. No way to get this info - unless they'll let you log into their account! I wouldn't trust this to work at all – CTR is the most important driver of QS, and there are issues of the group and account etc – just copying the ad won't tell you much/anything about your competitors. No way to get this info – unless they'll let you log into their account!

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/12/google-quality-score-series/comment-page-1/#comment-369 Craig Danuloff Thu, 19 Feb 2009 22:37:01 +0000 http://www.clickequations.com/blog/?p=891#comment-369 I wouldn't trust this to work at all - CTR is the most important driver of QS, and there are issues of the group and account etc - just copying the ad won't tell you much/anything about your competitors. No way to get this info - unless they'll let you log into their account! I wouldn't trust this to work at all – CTR is the most important driver of QS, and there are issues of the group and account etc – just copying the ad won't tell you much/anything about your competitors. No way to get this info – unless they'll let you log into their account!

]]> By: Jaap http://www.clickequations.com/blog/2008/12/google-quality-score-series/comment-page-1/#comment-367 Jaap Thu, 19 Feb 2009 07:39:22 +0000 http://www.clickequations.com/blog/?p=891#comment-367 What an awesome post! Clearly written by somebody in the field with years of experience.<br><br>Is there a way to check the Quality Score of your competition?<br><br>There is actually a way to check the quality score of your competitors, quite easily!<br>I heard this recently in a podcast. The trick is as simple as it is cunning.<br><br>Just copy the exact ad texts including the destination URLs of you competitors this will lead extra traffic to their site but you will have a deep ( not 100% though) insight in their QS. What an awesome post! Clearly written by somebody in the field with years of experience.

Is there a way to check the Quality Score of your competition?

There is actually a way to check the quality score of your competitors, quite easily!
I heard this recently in a podcast. The trick is as simple as it is cunning.

Just copy the exact ad texts including the destination URLs of you competitors this will lead extra traffic to their site but you will have a deep ( not 100% though) insight in their QS.

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