http://www.clickequations.com/blog/2008/11/quality-score-questions-answers-part-iii/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Wed, 17 Mar 2010 11:48:59 +0000 http://wordpress.org/?v=abc hourly 1 http://www.clickequations.com/blog/2008/11/quality-score-questions-answers-part-iii/comment-page-1/#comment-798 Craig Danuloff Wed, 03 Dec 2008 21:07:41 +0000 http://www.clickequations.com/blog/?p=619#comment-798 Excellent question/point. And the rub - Google doesn't care about your conversion rates - at least they haven't said that conversion is a QS element. First of all they don't always know if there is a conversion event (unless you've got Conversion Tracking enabled or are using it in GA) and second that metric is driving your revenue success not theirs. So advertisers must walk the line, focusing on their own revenue but also getting clicks (ie spending money with Google) to keep the converting clicks coming. It can be a conflict and I'd expect the issue to heat up in coming months/years. Excellent question/point. And the rub – Google doesn't care about your conversion rates – at least they haven't said that conversion is a QS element. First of all they don't always know if there is a conversion event (unless you've got Conversion Tracking enabled or are using it in GA) and second that metric is driving your revenue success not theirs. So advertisers must walk the line, focusing on their own revenue but also getting clicks (ie spending money with Google) to keep the converting clicks coming. It can be a conflict and I'd expect the issue to heat up in coming months/years.

]]> http://www.clickequations.com/blog/2008/11/quality-score-questions-answers-part-iii/comment-page-1/#comment-221 Craig Danuloff Wed, 03 Dec 2008 16:07:41 +0000 http://www.clickequations.com/blog/?p=619#comment-221 Excellent question/point. And the rub - Google doesn't care about your conversion rates - at least they haven't said that conversion is a QS element. First of all they don't always know if there is a conversion event (unless you've got Conversion Tracking enabled or are using it in GA) and second that metric is driving your revenue success not theirs. So advertisers must walk the line, focusing on their own revenue but also getting clicks (ie spending money with Google) to keep the converting clicks coming. It can be a conflict and I'd expect the issue to heat up in coming months/years. Excellent question/point. And the rub – Google doesn't care about your conversion rates – at least they haven't said that conversion is a QS element. First of all they don't always know if there is a conversion event (unless you've got Conversion Tracking enabled or are using it in GA) and second that metric is driving your revenue success not theirs. So advertisers must walk the line, focusing on their own revenue but also getting clicks (ie spending money with Google) to keep the converting clicks coming. It can be a conflict and I'd expect the issue to heat up in coming months/years.

]]> http://www.clickequations.com/blog/2008/11/quality-score-questions-answers-part-iii/comment-page-1/#comment-215 Final Thoughts on Google Adwords Quality Score | The ClickEquations Blog Tue, 02 Dec 2008 12:52:00 +0000 http://www.clickequations.com/blog/?p=619#comment-215 [...] ← Quality Score Questions & Answers, Part III [...] [...] ← Quality Score Questions & Answers, Part III [...]

]]> http://www.clickequations.com/blog/2008/11/quality-score-questions-answers-part-iii/comment-page-1/#comment-211 Jeff Bryant Mon, 01 Dec 2008 19:52:22 +0000 http://www.clickequations.com/blog/?p=619#comment-211 What if you have ads with low QS but high conversion rates (and conversely, high QS but low conversion)? Is there are optimum balance to strike or do you always favor conversion over any other metric? What if you have ads with low QS but high conversion rates (and conversely, high QS but low conversion)? Is there are optimum balance to strike or do you always favor conversion over any other metric?

]]> http://www.clickequations.com/blog/2008/11/quality-score-questions-answers-part-iii/comment-page-1/#comment-209 Quality Score Questions & Answers - Part I | The ClickEquations Blog Mon, 01 Dec 2008 19:09:45 +0000 http://www.clickequations.com/blog/?p=619#comment-209 [...] II: And the final Q&A Installment. addthis_url = [...] [...] II: And the final Q&A Installment. addthis_url = [...]

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