Comments on: Quality Score Questions & Answers – Part I http://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Thu, 11 Mar 2010 04:39:13 +0000 http://wordpress.org/?v=abc hourly 1 By: Final Thoughts on Google Adwords Quality Score | The ClickEquations Bloghttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-214 Final Thoughts on Google Adwords Quality Score | The ClickEquations Blog Tue, 02 Dec 2008 12:51:38 +0000 http://www.clickequations.com/blog/?p=612#comment-214 [...] the past 7 days we’ve been drilling down on Quality Score. (See posts 1, 2, 3, 4, [...] [...] the past 7 days we’ve been drilling down on Quality Score. (See posts 1, 2, 3, 4, [...]

]]> By: James Manzellahttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-754 James Manzella Mon, 01 Dec 2008 05:50:47 +0000 http://www.clickequations.com/blog/?p=612#comment-754 This webinar was very informative. Thank you!! This webinar was very informative. Thank you!!

]]> By: Craig Danuloffhttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-755 Craig Danuloff Mon, 01 Dec 2008 05:12:52 +0000 http://www.clickequations.com/blog/?p=612#comment-755 Yes that's normal, the content networks seem to always have dramatically lower CTRs. And No those won't impact your search quality scores - only the CTRs on Google itself impact your Quality Score. Yes that's normal, the content networks seem to always have dramatically lower CTRs. And No those won't impact your search quality scores – only the CTRs on Google itself impact your Quality Score.

]]> By: James Manzellahttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-207 James Manzella Mon, 01 Dec 2008 00:50:47 +0000 http://www.clickequations.com/blog/?p=612#comment-207 This webinar was very informative. Thank you!! This webinar was very informative. Thank you!!

]]> By: Craig Danuloffhttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-206 Craig Danuloff Mon, 01 Dec 2008 00:12:52 +0000 http://www.clickequations.com/blog/?p=612#comment-206 Yes that's normal, the content networks seem to always have dramatically lower CTRs. And No those won't impact your search quality scores - only the CTRs on Google itself impact your Quality Score. Yes that's normal, the content networks seem to always have dramatically lower CTRs. And No those won't impact your search quality scores – only the CTRs on Google itself impact your Quality Score.

]]> By: Quality Score Questions & Answers, Part III | The ClickEquations Bloghttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-205 Quality Score Questions & Answers, Part III | The ClickEquations Blog Mon, 01 Dec 2008 00:05:41 +0000 http://www.clickequations.com/blog/?p=612#comment-205 [...] last week’s Quality Score webinar (watch the replay) with Bryan Eisenberg. The first batch of 10 Questions/Answers are here, and the second batch of  10 more Questions/Answeres are [...] [...] last week’s Quality Score webinar (watch the replay) with Bryan Eisenberg. The first batch of 10 Questions/Answers are here, and the second batch of  10 more Questions/Answeres are [...]

]]> By: campaign management | Digg.comhttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-204 campaign management | Digg.com Sun, 30 Nov 2008 04:19:33 +0000 http://www.clickequations.com/blog/?p=612#comment-204 [...] Quality Score Questions %26 Answers - Part I … the other accounts in that Client Center? A: No. All Quality Score issues are constrained on one Google Account. Q: If QS suffers when keyword and query aren’t tightly aligned, should you use Exact and Phrase match early in a campaign and delay Broad until a good QS is established? A: No because QS is only … [...] [...] Quality Score Questions %26 Answers – Part I … the other accounts in that Client Center? A: No. All Quality Score issues are constrained on one Google Account. Q: If QS suffers when keyword and query aren’t tightly aligned, should you use Exact and Phrase match early in a campaign and delay Broad until a good QS is established? A: No because QS is only … [...]

]]> By: natashahttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-203 natasha Thu, 27 Nov 2008 20:57:47 +0000 http://www.clickequations.com/blog/?p=612#comment-203 My content network has CTR 10-20 times worse than my Search network. Is this normal and if so, does this mean I should switch content network off entirely because it's weighing down my CTR/QS? My content network has CTR 10-20 times worse than my Search network. Is this normal and if so, does this mean I should switch content network off entirely because it's weighing down my CTR/QS?

]]> By: rwilloxhttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-202 rwillox Thu, 27 Nov 2008 19:17:14 +0000 http://www.clickequations.com/blog/?p=612#comment-202 It's long been a problem getting smaller companies to realise that there is more to Adwords that simply getting your ads clicked on and that it is at the other end that it matters more ie the conversion. <br><br>Too many smaller Adwords advertisers don't want to engage with, see the benefit or pay for a properly managed campaign. Doing Adwords is enough!<br><br>The concept of Quality Score should help break down some of these barriers. The idea that 'bid/click' cost is inversely proportional to QS is an important point to stress.<br><br>Watched a replay of the webinar (live times are not always practical in UK) and found it both enlightening and informative. <br><br>What was of most interest was that QS is not a single calculation but an aggregation of the QS scores of the various elements from keyword, ad content and landing page. The metaphor of 'following the scent' brings it home quite graphically. It's long been a problem getting smaller companies to realise that there is more to Adwords that simply getting your ads clicked on and that it is at the other end that it matters more ie the conversion.

Too many smaller Adwords advertisers don't want to engage with, see the benefit or pay for a properly managed campaign. Doing Adwords is enough!

The concept of Quality Score should help break down some of these barriers. The idea that 'bid/click' cost is inversely proportional to QS is an important point to stress.

Watched a replay of the webinar (live times are not always practical in UK) and found it both enlightening and informative.

What was of most interest was that QS is not a single calculation but an aggregation of the QS scores of the various elements from keyword, ad content and landing page. The metaphor of 'following the scent' brings it home quite graphically.

]]> By: Bfrihttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-201 Bfri Thu, 27 Nov 2008 07:58:55 +0000 http://www.clickequations.com/blog/?p=612#comment-201 Hi Craig -<br><br>thank you for the great webinar. Not really much new stuff for me but always good to know that others think the same. :)<br><br>> TIP FROM PARTICIPANT: Quality Score is in the Keyword/Placement Report in<br>> Google. <br>> I had said it was only under the pop-up in the management window.<br><br>Yes, that's correct. So you can pull a new keyword report for the last x months with the new column included and check if certain tactics led to an improvement of QS (or a lower first page bid). Very nice:<br><a href="http://twitter.com/bfri/status/1016221767" rel="nofollow">http://twitter.com/bfri/status/1016221767</a> Hi Craig -

thank you for the great webinar. Not really much new stuff for me but always good to know that others think the same. :)

> TIP FROM PARTICIPANT: Quality Score is in the Keyword/Placement Report in
> Google.
> I had said it was only under the pop-up in the management window.

Yes, that's correct. So you can pull a new keyword report for the last x months with the new column included and check if certain tactics led to an improvement of QS (or a lower first page bid). Very nice:
http://twitter.com/bfri/status/1016221767

]]> By: google people search | Dell.comhttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-200 google people search | Dell.com Thu, 27 Nov 2008 04:36:46 +0000 http://www.clickequations.com/blog/?p=612#comment-200 [...] Quality Score Questions %26amp; Answers - Part I Bryan mentioned the idea of Google measuring bounce rates and using the fact that someone came back and did another search or clicked another ad as one of their clues, but that is likely less significant. If a page has good relevance … [...] [...] Quality Score Questions %26amp; Answers – Part I Bryan mentioned the idea of Google measuring bounce rates and using the fact that someone came back and did another search or clicked another ad as one of their clues, but that is likely less significant. If a page has good relevance … [...]

]]> By: Your Publicity To You » Blog Archive » Quality Score Questions & Answers - Part I | The ClickEquations Bloghttp://www.clickequations.com/blog/2008/11/quality-score-questions-answers-i/comment-page-1/#comment-198 Your Publicity To You » Blog Archive » Quality Score Questions & Answers - Part I | The ClickEquations Blog Wed, 26 Nov 2008 17:31:49 +0000 http://www.clickequations.com/blog/?p=612#comment-198 [...] unknown wrote an interesting post today onQuality Score Questions & Answers - Part I | The ClickEquations BlogHere’s a quick excerptA Weblog on Paid Search Marketing, Search Analytics, and Online Marketing. ? Quality Scores and Quality Score Drivers …. Recommended Blogs. Digital Alex · Get Elastic · Grok Dot Com · Marketing To Women · Search Marketing Gurus … [...] [...] unknown wrote an interesting post today onQuality Score Questions &amp; Answers – Part I | The ClickEquations BlogHere’s a quick excerptA Weblog on Paid Search Marketing, Search Analytics, and Online Marketing. ? Quality Scores and Quality Score Drivers …. Recommended Blogs. Digital Alex · Get Elastic · Grok Dot Com · Marketing To Women · Search Marketing Gurus … [...]

]]>