Comments on: People Have Questions http://www.clickequations.com/blog/2008/10/people-have-questions/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Wed, 28 Jul 2010 13:11:47 +0000 http://wordpress.org/?v=abc hourly 1 By: The True Quality of a Paid Search Ad Creative | Search Engine Marketing Operational Excellence | Quality In Search http://www.clickequations.com/blog/2008/10/people-have-questions/comment-page-1/#comment-183 The True Quality of a Paid Search Ad Creative | Search Engine Marketing Operational Excellence | Quality In Search Mon, 03 Nov 2008 05:19:25 +0000 http://www.clickequations.com/blog/?p=494#comment-183 [...] MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid [...] [...] MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid [...]

]]> By: Ayo Ijidakinro http://www.clickequations.com/blog/2008/10/people-have-questions/comment-page-1/#comment-829 Ayo Ijidakinro Wed, 22 Oct 2008 09:18:20 +0000 http://www.clickequations.com/blog/?p=494#comment-829 Craig,<br><br>Great post. You highlight a point that seems intuitively obvious, but it presents a slight twist to the way the average business owner thinks.<br><br>We want the user to find our website through Google, why? So that we can get a sale? That is good for us, but is the customer entering his search term because he is ready to spend money, or is he seeking information? Sometimes it's both.<br><br>For example, when a remodeling novice walks into Home Depot, he doesn't have the confidence to just start grabbing lumber, hammers, nuts, and bolts off the shelf to purchase. He needs helpful advice from an associate to answer his questions and guide him to the correct products. Then he can make his purchase in confidence.<br><br>Often our websites need to take the customer through the same process of answering questions so that the buyer can be confident he understands what he should purchase.<br><br>Best,<br>Ayo Craig,

Great post. You highlight a point that seems intuitively obvious, but it presents a slight twist to the way the average business owner thinks.

We want the user to find our website through Google, why? So that we can get a sale? That is good for us, but is the customer entering his search term because he is ready to spend money, or is he seeking information? Sometimes it's both.

For example, when a remodeling novice walks into Home Depot, he doesn't have the confidence to just start grabbing lumber, hammers, nuts, and bolts off the shelf to purchase. He needs helpful advice from an associate to answer his questions and guide him to the correct products. Then he can make his purchase in confidence.

Often our websites need to take the customer through the same process of answering questions so that the buyer can be confident he understands what he should purchase.

Best,
Ayo

]]> By: Ayo Ijidakinro http://www.clickequations.com/blog/2008/10/people-have-questions/comment-page-1/#comment-179 Ayo Ijidakinro Wed, 22 Oct 2008 05:18:20 +0000 http://www.clickequations.com/blog/?p=494#comment-179 Craig,<br><br>Great post. You highlight a point that seems intuitively obvious, but it presents a slight twist to the way the average business owner thinks.<br><br>We want the user to find our website through Google, why? So that we can get a sale? That is good for us, but is the customer entering his search term because he is ready to spend money, or is he seeking information? Sometimes it's both.<br><br>For example, when a remodeling novice walks into Home Depot, he doesn't have the confidence to just start grabbing lumber, hammers, nuts, and bolts off the shelf to purchase. He needs helpful advice from an associate to answer his questions and guide him to the correct products. Then he can make his purchase in confidence.<br><br>Often our websites need to take the customer through the same process of answering questions so that the buyer can be confident he understands what he should purchase.<br><br>Best,<br>Ayo Craig,

Great post. You highlight a point that seems intuitively obvious, but it presents a slight twist to the way the average business owner thinks.

We want the user to find our website through Google, why? So that we can get a sale? That is good for us, but is the customer entering his search term because he is ready to spend money, or is he seeking information? Sometimes it's both.

For example, when a remodeling novice walks into Home Depot, he doesn't have the confidence to just start grabbing lumber, hammers, nuts, and bolts off the shelf to purchase. He needs helpful advice from an associate to answer his questions and guide him to the correct products. Then he can make his purchase in confidence.

Often our websites need to take the customer through the same process of answering questions so that the buyer can be confident he understands what he should purchase.

Best,
Ayo

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