Comments on: People Have Questions

By: Anonymous

Anonymous — Tue, 04 Aug 2009 05:22:00 +0000

ugg boots, boots, ugg uk, ugg australia, uggs, ugg boots, uk ugg shoes, ugg sale, cheap ugg, knitted ugg boots, ugg cardy boots, ugg cardy, ugg boots sale, ugg slippers emu boots, emu cheap ugg, ugg.co.uk, uggs boots, uggs uk sale, 90% off ugg, cheap nightfall ugg, b outback ugg, pink cardy, ugg boots sale, ugg boots in the short, black uggs, 6 ugg boot, bailey butto ugg boots, bailey butt, ugg boots on sale, ugg boots, ugg cardy, ugg uk sale, ugg classic, good ugg boots, ugg sandals, ugg sale, ugg uk, ugg.co.uk, uggs on sale, uggs on sale comments, ultra tall ugg boots, sale ugg boots, sales uggs bailey but, shoe sale ugg classic, ugg, ugg argyle knit, ugg australia sale, ugg bailey button rev, ugg black leather, ugg boots australia, ugg boots in the uk, ugg boots uk sale, ugg classic argyle re, ugg halendi sale, boots insoles nz, children ugg boot re, kids blue cardy ugg b, knitted ugg boots sal, men ugg boots uk, men ugg boots uk, mens ugg sale,cheap uggs, ugg classic, ugg flip flops, flip flops, baby ugg, ugg uk, ugg bailey button boots

By: The True Quality of a Paid Search Ad Creative | Search Engine Marketing Operational Excellence | Quality In Search

Mon, 03 Nov 2008 05:19:25 +0000

[...] MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid [...]

By: Ayo Ijidakinro

Ayo Ijidakinro — Wed, 22 Oct 2008 09:18:20 +0000

Craig,

Great post. You highlight a point that seems intuitively obvious, but it presents a slight twist to the way the average business owner thinks.

We want the user to find our website through Google, why? So that we can get a sale? That is good for us, but is the customer entering his search term because he is ready to spend money, or is he seeking information? Sometimes it's both.

For example, when a remodeling novice walks into Home Depot, he doesn't have the confidence to just start grabbing lumber, hammers, nuts, and bolts off the shelf to purchase. He needs helpful advice from an associate to answer his questions and guide him to the correct products. Then he can make his purchase in confidence.

Often our websites need to take the customer through the same process of answering questions so that the buyer can be confident he understands what he should purchase.

Best,
Ayo

By: Ayo Ijidakinro

Ayo Ijidakinro — Wed, 22 Oct 2008 05:18:20 +0000