At McDonald's, once they have the information they go ahead and bring me the burger.

People love to be productive and have accomplishments. For professionals there's little need to tell them to get off the dime.

When I was first learning analytics it seemed very odd to me that experts were continually urging people to not just look at data but to take action based on that data and improve things!

I think the continual urging to take action is a case of The Lady Doth Protest Too Much. In situations where you really can take action, nobody talks like that.

While analytics data if often interesting, it is also often useless. Many seem to exist in a state of profound denial, refusing to look at the facts, and instead living in a pretend world where analytics is a treasure trove of riches. Your article is accurate perception, a healthy dose of reality.

At McDonald's, once they have the information they go ahead and bring me the burger.

People love to be productive and have accomplishments. For professionals there's little need to tell them to get off the dime.

When I was first learning analytics it seemed very odd to me that experts were continually urging people to not just look at data but to take action based on that data and improve things!

I think the continual urging to take action is a case of The Lady Doth Protest Too Much. In situations where you really can take action, nobody talks like that.

While analytics data if often interesting, it is also often useless. Many seem to exist in a state of profound denial, refusing to look at the facts, and instead living in a pretend world where analytics is a treasure trove of riches. Your article is accurate perception, a healthy dose of reality.

At McDonald's, once they have the information they go ahead and bring me the burger.

People love to be productive and have accomplishments. For professionals there's little need to tell them to get off the dime.

When I was first learning analytics it seemed very odd to me that experts were continually urging people to not just look at data but to take action based on that data and improve things!

I think the continual urging to take action is a case of The Lady Doth Protest Too Much. In situations where you really can take action, nobody talks like that.

While analytics data if often interesting, it is also often useless. Many seem to exist in a state of profound denial, refusing to look at the facts, and instead living in a pretend world where analytics is a treasure trove of riches. Your article is accurate perception, a healthy dose of reality.

As usual a thoughtful post Craig.

-Avinash.
PS: If making web analytics is a baseball game then we are just in the bottom of the first inning. There is a lot of game to be played, lots of different outcomes possible. Though none of the happy ones involve building around “damn customers”, no matter how awesome our (Analyst's) self professed intelligence.