Comments on: The First Step To Better Paid Search Campaigns

By: The Secret Truth Series #6 – Success Through Negative Brand Keywords | The ClickEquations Blog

Fri, 05 Mar 2010 17:10:55 +0000

[...] View commentsCommentsA few years ago when asked for the #1 tip to improve a campaign, I wrote that segregating brand keywords was the task that I thought nearly everyone should do, many haven’t done yet, and can offer [...]

By: 5 PPC Cures for Your Cyber Monday Hangover | The ClickEquations Blog

5 PPC Cures for Your Cyber Monday Hangover | The ClickEquations Blog — Tue, 01 Dec 2009 18:58:14 +0000

[...] targeting and analysis by separating your brand terms into unique ad groups and campaigns. Start here for some ideas. [...]

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By: Craig Danuloff

Craig Danuloff — Wed, 25 Mar 2009 04:44:09 +0000

Yes, excellent point and something we do – competitors names should be their own Ad Group or even Campaign.

By: Craig Danuloff

Craig Danuloff — Wed, 25 Mar 2009 00:44:09 +0000

Yes, excellent point and something we do – competitors names should be their own Ad Group or even Campaign.

By: Dror

Dror — Thu, 19 Mar 2009 12:11:13 +0000

great post, thanks.
I also suggest add special ad group with competitors' brand names.
won't have the same results, but you will find it interesting…

By: Impression Share Deep Dive (Pt. III - Winning Back Lost Impressions) | The ClickEquations Blog

Tue, 20 Jan 2009 12:42:26 +0000

[...] in ways that give you good visibility into their IS performance. Your core brand terms, which we’ve written about before in terms of organization, are a good place to [...]

By: Tim Leighton-Boyce

Tim Leighton-Boyce — Mon, 01 Sep 2008 18:43:07 +0000

Totally agree. Although I recognise that you're concerned here only with paid search, I feel the same approach could and should be adapted for organic search. By which I mean summarise all the 'brand' organic keywords (for example use a Google Analytics filter to overwrite the original with something like, errrr 'Brand') as one. That way you get to a simple view of the same, often frightening, information about the relative performance of the two groups of organic terms.

By: Tim Leighton-Boyce

Tim Leighton-Boyce — Mon, 01 Sep 2008 15:43:07 +0000

By: Separating Brand Terms From Your Accounts | The Inside Angle

Separating Brand Terms From Your Accounts | The Inside Angle — Fri, 29 Aug 2008 14:51:30 +0000

[...] Danuloff, from Click Equations, has a post providing guidance as to how to go about separating your brand terms from the rest of your account. [...]