Comments on: The Match Type Keyword Trap http://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Thu, 11 Mar 2010 04:39:13 +0000 http://wordpress.org/?v=abc hourly 1 By: sandyxxxhttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-727 sandyxxx Mon, 21 Dec 2009 07:41:37 +0000 http://www.clickequations.com/blog/?p=19#comment-727 hello buddy i read your comment i agry with you dear thanx for this information.<br><br><a href="http://www.dealshunt.com" rel="nofollow">Hot deals</a> hello buddy i read your comment i agry with you dear thanx for this information.

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]]> By: photographworkshttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-661 photographworks Thu, 17 Sep 2009 16:05:17 +0000 http://www.clickequations.com/blog/?p=19#comment-661 Jim Hathaway's link goes to <a href="http://hyperlinkguerilla.com" rel="nofollow">hyperlinkguerilla.com</a> <br><br>What's that about? Jim Hathaway's link goes to hyperlinkguerilla.com

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]]> By: Project Mangement Processhttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-546 Project Mangement Process Wed, 03 Jun 2009 09:59:17 +0000 http://www.clickequations.com/blog/?p=19#comment-546 very interesting post dude.. informative.. and learnt new stuffs... very interesting post dude.. informative.. and learnt new stuffs…

]]> By: Fishing Vacationhttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-405 Fishing Vacation Mon, 16 Feb 2009 12:46:44 +0000 http://www.clickequations.com/blog/?p=19#comment-405 this is my favourite blog now this is my favourite blog now

]]> By: Edwin Woodwardhttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-364 Edwin Woodward Mon, 16 Feb 2009 09:46:44 +0000 http://www.clickequations.com/blog/?p=19#comment-364 this is my favourite blog now this is my favourite blog now

]]> By: Impression Share Deep Dive (Pt. III - Winning Back Lost Impressions) | The ClickEquations Bloghttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-302 Impression Share Deep Dive (Pt. III - Winning Back Lost Impressions) | The ClickEquations Blog Tue, 20 Jan 2009 12:42:53 +0000 http://www.clickequations.com/blog/?p=19#comment-302 [...] out your match type keyword traps. Increasing coverage of exact and phrase match terms, and bidding them properly, should garner more [...] [...] out your match type keyword traps. Increasing coverage of exact and phrase match terms, and bidding them properly, should garner more [...]

]]> By: Craig Danuloffhttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-293 Craig Danuloff Tue, 20 Jan 2009 02:53:52 +0000 http://www.clickequations.com/blog/?p=19#comment-293 Yes, that was what I was trying to say in the second sentence below. In fact, with brand terms I've seen/found that raising bids and buying exact can lower CPC, increase volume (by causing move to top I presume) and raise IS. If the Exact match is competitive - several others are bidding it at exact - then the CPC doesn't decline, so for non-brand terms it happens less often. Yes, that was what I was trying to say in the second sentence below. In fact, with brand terms I've seen/found that raising bids and buying exact can lower CPC, increase volume (by causing move to top I presume) and raise IS. If the Exact match is competitive – several others are bidding it at exact – then the CPC doesn't decline, so for non-brand terms it happens less often.

]]> By: Jim Hathawayhttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-292 Jim Hathaway Tue, 20 Jan 2009 02:01:06 +0000 http://www.clickequations.com/blog/?p=19#comment-292 Actually, in the examples I've seen, the exact match bid was highest of the three match types, but the actual average CPC was lowest for exact match. No complaints when that happens, but haven't seen consistent behavior that could be applied to other situations.<br><br>Btw, I did read your post on average position, and yes, when you look at the actual distribution in GA it's all over the map! Actually, in the examples I've seen, the exact match bid was highest of the three match types, but the actual average CPC was lowest for exact match. No complaints when that happens, but haven't seen consistent behavior that could be applied to other situations.

Btw, I did read your post on average position, and yes, when you look at the actual distribution in GA it's all over the map!

]]> By: Craig Danuloffhttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-295 Craig Danuloff Tue, 20 Jan 2009 01:45:30 +0000 http://www.clickequations.com/blog/?p=19#comment-295 Well as always, we're playing against a black box which may change or inconsistently apply rules - makes interpretation difficult! I have definitely seen cases where higher exact match bids result in lower (than alt match type) CPCs. The tension in the bids is between sending the right signal about the order of importance (although the match type alone should do that) and normalizing ROI across the MTs. I'm leary of average POS because they average such disparate results (as I've blogged). Will see if I can pull a CQ Analyst report showing the average position across match types, and for our own stacks, and see any trends. Well as always, we're playing against a black box which may change or inconsistently apply rules – makes interpretation difficult! I have definitely seen cases where higher exact match bids result in lower (than alt match type) CPCs. The tension in the bids is between sending the right signal about the order of importance (although the match type alone should do that) and normalizing ROI across the MTs. I'm leary of average POS because they average such disparate results (as I've blogged). Will see if I can pull a CQ Analyst report showing the average position across match types, and for our own stacks, and see any trends.

]]> By: Jim Hathawayhttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-294 Jim Hathaway Mon, 19 Jan 2009 20:11:54 +0000 http://www.clickequations.com/blog/?p=19#comment-294 Craig, I've experimented off and on with stacking bids on match types. One thing that makes me wonder is that sometimes I'll see the "sweet spot" for an exact match end up being a lower bid than either broad or phrase match. <br><br>For example, it might sometimes work out that all three match types perform well at an average position range of 3-5, but exact match has a lower CPC and higher conversion rate. Just makes me wonder if stacking bids is always going to reveal the true winner. Craig, I've experimented off and on with stacking bids on match types. One thing that makes me wonder is that sometimes I'll see the “sweet spot” for an exact match end up being a lower bid than either broad or phrase match.

For example, it might sometimes work out that all three match types perform well at an average position range of 3-5, but exact match has a lower CPC and higher conversion rate. Just makes me wonder if stacking bids is always going to reveal the true winner.

]]> By: Paid Search In The Hot Sun | Razvan Alexahttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-124 Paid Search In The Hot Sun | Razvan Alexa Tue, 19 Aug 2008 01:14:08 +0000 http://www.clickequations.com/blog/?p=19#comment-124 [...] could see the need to modify match types based on your search queries to build more effective match type keyword traps. This requires versioning keywords, segregating them into Ad-groups, pyramiding bids, and making [...] [...] could see the need to modify match types based on your search queries to build more effective match type keyword traps. This requires versioning keywords, segregating them into Ad-groups, pyramiding bids, and making [...]

]]> By: Paid Search In The Hot Sun | The ClickEquations Bloghttp://www.clickequations.com/blog/2008/07/the-match-type-keyword-trap/comment-page-1/#comment-99 Paid Search In The Hot Sun | The ClickEquations Blog Fri, 15 Aug 2008 15:19:40 +0000 http://www.clickequations.com/blog/?p=19#comment-99 [...] could see the need to modify match types based on your search queries to build more effective match type keyword traps. This requires versioning keywords, segregating them into Ad-groups, pyramiding bids, and making [...] [...] could see the need to modify match types based on your search queries to build more effective match type keyword traps. This requires versioning keywords, segregating them into Ad-groups, pyramiding bids, and making [...]

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