Comments on: Keyword Click-Through-Rates (CTR’s) http://www.clickequations.com/blog/2008/07/keyword-click-through-rates-ctrs/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Tue, 16 Mar 2010 01:55:54 +0000 http://wordpress.org/?v=abc hourly 1 By: David Hughes Head of Analyticshttp://www.clickequations.com/blog/2008/07/keyword-click-through-rates-ctrs/comment-page-1/#comment-823 David Hughes Head of Analytics Wed, 29 Oct 2008 22:24:19 +0000 http://www.clickequations.com/blog/?p=110#comment-823 One additional factor might be the consistent over-reporting of impressions by Yahoo (or failure to remove robot traffic) as we found here; <a href="http://connect.icrossing.co.uk/icrossing-update-google-ctr-x3-higher-yahoo_639" rel="nofollow">http://connect.icrossing.co.uk/icrossing-update...</a><br><br>Admittedly, we are reporting averages - but we are clear that they are averages across hundred of thousands of keywords.<br><br>R.e. "We know different text-ad copy produces different CTRs"<br>Optimisation of Ad copy via decent statistical analysis is an under-used activity, and one that pays off almost immediately. One additional factor might be the consistent over-reporting of impressions by Yahoo (or failure to remove robot traffic) as we found here; http://connect.icrossing.co.uk/icrossing-update...

Admittedly, we are reporting averages – but we are clear that they are averages across hundred of thousands of keywords.

R.e. “We know different text-ad copy produces different CTRs”
Optimisation of Ad copy via decent statistical analysis is an under-used activity, and one that pays off almost immediately.

]]> By: David Hughes Head of Analyticshttp://www.clickequations.com/blog/2008/07/keyword-click-through-rates-ctrs/comment-page-1/#comment-181 David Hughes Head of Analytics Wed, 29 Oct 2008 18:24:19 +0000 http://www.clickequations.com/blog/?p=110#comment-181 One additional factor might be the consistent over-reporting of impressions by Yahoo (or failure to remove robot traffic) as we found here; <a href="http://connect.icrossing.co.uk/icrossing-update-google-ctr-x3-higher-yahoo_639">http://connect.icrossing.co.uk/icrossing-update...</a><br><br>Admittedly, we are reporting averages - but we are clear that they are averages across hundred of thousands of keywords.<br><br>R.e. "We know different text-ad copy produces different CTRs"<br>Optimisation of Ad copy via decent statistical analysis is an under-used activity, and one that pays off almost immediately. One additional factor might be the consistent over-reporting of impressions by Yahoo (or failure to remove robot traffic) as we found here; http://connect.icrossing.co.uk/icrossing-update...

Admittedly, we are reporting averages – but we are clear that they are averages across hundred of thousands of keywords.

R.e. “We know different text-ad copy produces different CTRs”
Optimisation of Ad copy via decent statistical analysis is an under-used activity, and one that pays off almost immediately.

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