Comments on: Keyword Click-Through-Rates (CTR’s)

By: clickthrough data

clickthrough data — Sun, 04 Apr 2010 14:07:22 +0000

[...] is are you: Relying on the clickthrough data from the search results page, and gradually demoting…Keyword Click-Through-Rates (CTR's) | The ClickEquations BlogOne thought I wasn't able to put in the last post about missing and misleading click data, was about [...]

By: David Hughes Head of Analytics

David Hughes Head of Analytics — Wed, 29 Oct 2008 22:24:19 +0000

One additional factor might be the consistent over-reporting of impressions by Yahoo (or failure to remove robot traffic) as we found here; http://connect.icrossing.co.uk/icrossing-update…

Admittedly, we are reporting averages – but we are clear that they are averages across hundred of thousands of keywords.

R.e. “We know different text-ad copy produces different CTRs”
Optimisation of Ad copy via decent statistical analysis is an under-used activity, and one that pays off almost immediately.

By: David Hughes Head of Analytics

David Hughes Head of Analytics — Wed, 29 Oct 2008 18:24:19 +0000

One additional factor might be the consistent over-reporting of impressions by Yahoo (or failure to remove robot traffic) as we found here; http://connect.icrossing.co.uk/icrossing-update…

Admittedly, we are reporting averages – but we are clear that they are averages across hundred of thousands of keywords.

R.e. “We know different text-ad copy produces different CTRs”
Optimisation of Ad copy via decent statistical analysis is an under-used activity, and one that pays off almost immediately.