Comments on: It’s An Ad-Group Not A Keyword Group http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 By: SMX Advanced 2009 - Seattle http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-554 SMX Advanced 2009 - Seattle Mon, 15 Jun 2009 01:34:46 +0000 http://www.clickequations.com/blog/?p=28#comment-554 [...] “It’s an Ad Group – Not a Keyword Group” – This concept was presented by Craig Danuloff of Clickequations. [...]

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-760 Craig Danuloff Fri, 11 Jul 2008 00:09:31 +0000 http://www.clickequations.com/blog/?p=28#comment-760 Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it's the only way to really know what's going on since Google doesn't hand back Match Type in the URL. – Craig

]]> By: Arthur Freydin http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-759 Arthur Freydin Thu, 10 Jul 2008 23:47:48 +0000 http://www.clickequations.com/blog/?p=28#comment-759 Hi Craig,

I use Omniture SearchCenter on one of my clients to manage their bids (they will eventually manage the bids themselves, hence an easy to use tool to do so). Because SearchCenter doesn't report match types, I break out my adgroups by match type as well. Things can get quite messy if not organized properly but it's worth it.

Just adding my $.02

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-173 Craig Danuloff Thu, 10 Jul 2008 20:09:31 +0000 http://www.clickequations.com/blog/?p=28#comment-173 Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it's the only way to really know what's going on since Google doesn't hand back Match Type in the URL. – Craig

]]> By: Arthur Freydin http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-172 Arthur Freydin Thu, 10 Jul 2008 19:47:48 +0000 http://www.clickequations.com/blog/?p=28#comment-172 Hi Craig,

I use Omniture SearchCenter on one of my clients to manage their bids (they will eventually manage the bids themselves, hence an easy to use tool to do so). Because SearchCenter doesn't report match types, I break out my adgroups by match type as well. Things can get quite messy if not organized properly but it's worth it.

Just adding my $.02

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-23 Craig Danuloff Thu, 10 Jul 2008 17:09:31 +0000 http://www.clickequations.com/blog/?p=28#comment-23 Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it’s the only way to really know what’s going on since Google doesn’t hand back Match Type in the URL. – Craig

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-37 Craig Danuloff Thu, 10 Jul 2008 17:09:31 +0000 http://www.clickequations.com/blog/?p=28#comment-37 Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it’s the only way to really know what’s going on since Google doesn’t hand back Match Type in the URL. – Craig

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-41 Craig Danuloff Thu, 10 Jul 2008 17:09:31 +0000 http://www.clickequations.com/blog/?p=28#comment-41 Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it’s the only way to really know what’s going on since Google doesn’t hand back Match Type in the URL. – Craig

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-56 Craig Danuloff Thu, 10 Jul 2008 17:09:31 +0000 http://www.clickequations.com/blog/?p=28#comment-56 Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it’s the only way to really know what’s going on since Google doesn’t hand back Match Type in the URL. – Craig

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-70 Craig Danuloff Thu, 10 Jul 2008 17:09:31 +0000 http://www.clickequations.com/blog/?p=28#comment-70 Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it’s the only way to really know what’s going on since Google doesn’t hand back Match Type in the URL. – Craig

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-79 Craig Danuloff Thu, 10 Jul 2008 17:09:31 +0000 http://www.clickequations.com/blog/?p=28#comment-79 Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it’s the only way to really know what’s going on since Google doesn’t hand back Match Type in the URL. – Craig

]]> By: Craig Danuloff http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-114 Craig Danuloff Thu, 10 Jul 2008 17:09:31 +0000 http://www.clickequations.com/blog/?p=28#comment-114 Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it’s the only way to really know what’s going on since Google doesn’t hand back Match Type in the URL. – Craig

]]> By: Arthur Freydin http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-22 Arthur Freydin Thu, 10 Jul 2008 16:47:48 +0000 http://www.clickequations.com/blog/?p=28#comment-22 Hi Craig,

I use Omniture SearchCenter on one of my clients to manage their bids (they will eventually manage the bids themselves, hence an easy to use tool to do so). Because SearchCenter doesn’t report match types, I break out my adgroups by match type as well. Things can get quite messy if not organized properly but it’s worth it.

Just adding my $.02

]]> By: Arthur Freydin http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-36 Arthur Freydin Thu, 10 Jul 2008 16:47:48 +0000 http://www.clickequations.com/blog/?p=28#comment-36 Hi Craig,

I use Omniture SearchCenter on one of my clients to manage their bids (they will eventually manage the bids themselves, hence an easy to use tool to do so). Because SearchCenter doesn’t report match types, I break out my adgroups by match type as well. Things can get quite messy if not organized properly but it’s worth it.

Just adding my $.02

]]> By: Arthur Freydin http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/comment-page-1/#comment-40 Arthur Freydin Thu, 10 Jul 2008 16:47:48 +0000 http://www.clickequations.com/blog/?p=28#comment-40 Hi Craig,

I use Omniture SearchCenter on one of my clients to manage their bids (they will eventually manage the bids themselves, hence an easy to use tool to do so). Because SearchCenter doesn’t report match types, I break out my adgroups by match type as well. Things can get quite messy if not organized properly but it’s worth it.

Just adding my $.02

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