Comments on: The Search Engines: Friend or Foe? http://www.clickequations.com/blog/2008/07/friend-or-foe/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Tue, 16 Mar 2010 01:55:54 +0000 http://wordpress.org/?v=abc hourly 1 By: Search Engines: Friend or Foe Redux | The ClickEquations Bloghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-333 Search Engines: Friend or Foe Redux | The ClickEquations Blog Sat, 31 Jan 2009 21:49:36 +0000 http://www.clickequations.com/blog/?p=37#comment-333 [...] Six months ago I wrote about the way paid search advertisers view and think about paid search engines. [...] [...] Six months ago I wrote about the way paid search advertisers view and think about paid search engines. [...]

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-795 David - Los Angeles Marketing Wed, 16 Jul 2008 12:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-795 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you're right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-171 David - Los Angeles Marketing Wed, 16 Jul 2008 08:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-171 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you're right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-29 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-29 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-43 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-43 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-47 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-47 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-49 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-49 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-52 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-52 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-58 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-58 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-60 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-60 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-65 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-65 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-73 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-73 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-82 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-82 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-85 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-85 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]> By: David - Los Angeles Marketinghttp://www.clickequations.com/blog/2008/07/friend-or-foe/comment-page-1/#comment-91 David - Los Angeles Marketing Wed, 16 Jul 2008 05:51:38 +0000 http://www.clickequations.com/blog/?p=37#comment-91 Craig, you're right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...<br><br>Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data.<br><br>But altogether, I don't think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them. Craig, you’re right – and thanks for reminding us. However, some of the transparency did make things suck too… Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked…

Maybe I really am drinking the “Click Forensics Kool-Aid” to the extreme – have an external agency monitor the data.

But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

]]>