Comments on: The Perfect Match Type http://www.clickequations.com/blog/2008/06/the-perfect-match-type/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Tue, 16 Mar 2010 18:28:38 +0000 http://wordpress.org/?v=abc hourly 1 By: Craig Danuloffhttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-810 Craig Danuloff Mon, 27 Apr 2009 04:18:13 +0000 http://www.clickequations.com/blog/?p=12#comment-810 Thomas - I wrote a post about that very issues - <a href="http://www.clickequations.com/blog/2009/01/the-match-type-separation-rap/" rel="nofollow">http://www.clickequations.com/blog/2009/01/the-...</a> - I believe in separating match types by Ad Group, and have done it with campaigns of 250K KW and higher. Thomas – I wrote a post about that very issues – http://www.clickequations.com/blog/2009/01/the-... – I believe in separating match types by Ad Group, and have done it with campaigns of 250K KW and higher.

]]> By: Craig Danuloffhttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-491 Craig Danuloff Mon, 27 Apr 2009 00:18:13 +0000 http://www.clickequations.com/blog/?p=12#comment-491 Thomas - I wrote a post about that very issues - <a href="http://www.clickequations.com/blog/2009/01/the-match-type-separation-rap/" rel="nofollow">http://www.clickequations.com/blog/2009/01/the-...</a> - I believe in separating match types by Ad Group, and have done it with campaigns of 250K KW and higher. Thomas – I wrote a post about that very issues – http://www.clickequations.com/blog/2009/01/the-... – I believe in separating match types by Ad Group, and have done it with campaigns of 250K KW and higher.

]]> By: Thomashttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-490 Thomas Thu, 23 Apr 2009 21:27:45 +0000 http://www.clickequations.com/blog/?p=12#comment-490 Hi Craig,<br><br>thank you for this great article about match types. It was really a pleasure to read it.<br>But I wonder about one thing: You mention to put every match-type to a single adgroup, so you can analyze adgroups and figure out different performances etc.<br><br>But how do you structure your whole account then? Do you put all keywords with the same match-type and the same subject to one adgroup or do you put every keyword with its match-type to one adgroup - so you would get a bunch of adgroups in the end?<br><br>To be more exact: I'm managing accounts with around 70.000 keywords (yes, already same keyword with different match-types) and I'm thinking about re-structuring it. So my question is, what would be the perfect account structure in the end?<br><br>Thanks in advance for your feedback and keep up the good work!<br><br>Best,<br>Thomas Hi Craig,

thank you for this great article about match types. It was really a pleasure to read it.
But I wonder about one thing: You mention to put every match-type to a single adgroup, so you can analyze adgroups and figure out different performances etc.

But how do you structure your whole account then? Do you put all keywords with the same match-type and the same subject to one adgroup or do you put every keyword with its match-type to one adgroup – so you would get a bunch of adgroups in the end?

To be more exact: I'm managing accounts with around 70.000 keywords (yes, already same keyword with different match-types) and I'm thinking about re-structuring it. So my question is, what would be the perfect account structure in the end?

Thanks in advance for your feedback and keep up the good work!

Best,
Thomas

]]> By: pinayseohttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-233 pinayseo Wed, 17 Dec 2008 11:29:05 +0000 http://www.clickequations.com/blog/?p=12#comment-233 you exactly right, thanks for the theory you exactly right, thanks for the theory

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-168 sandra Tue, 22 Jul 2008 12:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-168 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-24 sandra Tue, 22 Jul 2008 09:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-24 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-31 sandra Tue, 22 Jul 2008 09:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-31 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-45 sandra Tue, 22 Jul 2008 09:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-45 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-50 sandra Tue, 22 Jul 2008 09:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-50 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-66 sandra Tue, 22 Jul 2008 09:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-66 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-71 sandra Tue, 22 Jul 2008 09:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-71 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-74 sandra Tue, 22 Jul 2008 09:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-74 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-96 sandra Tue, 22 Jul 2008 09:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-96 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

]]> By: sandrahttp://www.clickequations.com/blog/2008/06/the-perfect-match-type/comment-page-1/#comment-110 sandra Tue, 22 Jul 2008 09:01:14 +0000 http://www.clickequations.com/blog/?p=12#comment-110 BRILLIANT - really helped clear up some confusion!! BRILLIANT – really helped clear up some confusion!!

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