http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/ A Long Hard Look At Paid Search Marketing Strategies, Tactics, and Tools Mon, 06 Feb 2012 16:52:00 +0000 hourly 1 http://wordpress.org/?v=3.5 http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-673 max191 Tue, 06 Oct 2009 09:59:23 +0000 http://www.clickequations.com/blog/?p=5#comment-673 Your blog is very interesting. I would like to tell that I have been looking for such information and finally got it. Thanks a lot.
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]]> http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-174 Craig Danuloff Tue, 24 Jun 2008 03:27:19 +0000 http://www.clickequations.com/blog/?p=5#comment-174 Thanks Greg. Makes me wonder if there is a list, compiled by Google or 3rd party, of all the engines in the 'Search Network'? Would be very handy and help to drive pressure to let us opt in/out of them individually and/or via some group system.

]]> http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-26 Craig Danuloff Tue, 24 Jun 2008 00:27:19 +0000 http://www.clickequations.com/blog/?p=5#comment-26 Thanks Greg. Makes me wonder if there is a list, compiled by Google or 3rd party, of all the engines in the ‘Search Network’? Would be very handy and help to drive pressure to let us opt in/out of them individually and/or via some group system.

]]> http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-33 Craig Danuloff Tue, 24 Jun 2008 00:27:19 +0000 http://www.clickequations.com/blog/?p=5#comment-33 Thanks Greg. Makes me wonder if there is a list, compiled by Google or 3rd party, of all the engines in the ‘Search Network’? Would be very handy and help to drive pressure to let us opt in/out of them individually and/or via some group system.

]]> http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-62 Craig Danuloff Tue, 24 Jun 2008 00:27:19 +0000 http://www.clickequations.com/blog/?p=5#comment-62 Thanks Greg. Makes me wonder if there is a list, compiled by Google or 3rd party, of all the engines in the ‘Search Network’? Would be very handy and help to drive pressure to let us opt in/out of them individually and/or via some group system.

]]> http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-116 Craig Danuloff Tue, 24 Jun 2008 00:27:19 +0000 http://www.clickequations.com/blog/?p=5#comment-116 Thanks Greg. Makes me wonder if there is a list, compiled by Google or 3rd party, of all the engines in the ‘Search Network’? Would be very handy and help to drive pressure to let us opt in/out of them individually and/or via some group system.

]]> http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-25 SF Greg Mon, 23 Jun 2008 05:02:13 +0000 http://www.clickequations.com/blog/?p=5#comment-25 We see all search queries for our AdWords account. Last week I saw a click on an ad from a query that I don’t think should have been a match for anything we bid on. Since I can see the referrer string, I clicked and saw the exact search results page the user saw. There was our ad appearing in the top position on a search engine I’d never heard of – obviously the search engine was one of Google’s partners. Out of curiosity I typed the same search into Google and found our ad did not appear. Actually, there were no ads on that Google search results page. People like to check if their ads are appearing on Google and in which position. But where else are my ads running? It’s admirable that Google is concerned with search quality and Quality Score, but then they pass my account to other search engines that are less discriminating and are willing to do anything for a click. On this other engine, the entire visible screen was ads, with organic results all below the fold. It’s ridiculous. Not only should Google decouple search partners, they should have line item reporting so I can see how I’m doing on each source. And while they are at it, they should expose all search queries that lead to matches. All this is in their best interests, because we will then fine tune our accounts to provide better quality results.

]]> http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-32 SF Greg Mon, 23 Jun 2008 05:02:13 +0000 http://www.clickequations.com/blog/?p=5#comment-32 We see all search queries for our AdWords account. Last week I saw a click on an ad from a query that I don’t think should have been a match for anything we bid on. Since I can see the referrer string, I clicked and saw the exact search results page the user saw. There was our ad appearing in the top position on a search engine I’d never heard of – obviously the search engine was one of Google’s partners. Out of curiosity I typed the same search into Google and found our ad did not appear. Actually, there were no ads on that Google search results page. People like to check if their ads are appearing on Google and in which position. But where else are my ads running? It’s admirable that Google is concerned with search quality and Quality Score, but then they pass my account to other search engines that are less discriminating and are willing to do anything for a click. On this other engine, the entire visible screen was ads, with organic results all below the fold. It’s ridiculous. Not only should Google decouple search partners, they should have line item reporting so I can see how I’m doing on each source. And while they are at it, they should expose all search queries that lead to matches. All this is in their best interests, because we will then fine tune our accounts to provide better quality results.

]]> http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-61 SF Greg Mon, 23 Jun 2008 05:02:13 +0000 http://www.clickequations.com/blog/?p=5#comment-61 We see all search queries for our AdWords account. Last week I saw a click on an ad from a query that I don’t think should have been a match for anything we bid on. Since I can see the referrer string, I clicked and saw the exact search results page the user saw. There was our ad appearing in the top position on a search engine I’d never heard of – obviously the search engine was one of Google’s partners. Out of curiosity I typed the same search into Google and found our ad did not appear. Actually, there were no ads on that Google search results page. People like to check if their ads are appearing on Google and in which position. But where else are my ads running? It’s admirable that Google is concerned with search quality and Quality Score, but then they pass my account to other search engines that are less discriminating and are willing to do anything for a click. On this other engine, the entire visible screen was ads, with organic results all below the fold. It’s ridiculous. Not only should Google decouple search partners, they should have line item reporting so I can see how I’m doing on each source. And while they are at it, they should expose all search queries that lead to matches. All this is in their best interests, because we will then fine tune our accounts to provide better quality results.

]]> http://www.clickequations.com/blog/2008/06/paying-google-prices-for-yahoo-quality/comment-page-1/#comment-115 SF Greg Mon, 23 Jun 2008 05:02:13 +0000 http://www.clickequations.com/blog/?p=5#comment-115 We see all search queries for our AdWords account. Last week I saw a click on an ad from a query that I don’t think should have been a match for anything we bid on. Since I can see the referrer string, I clicked and saw the exact search results page the user saw. There was our ad appearing in the top position on a search engine I’d never heard of – obviously the search engine was one of Google’s partners. Out of curiosity I typed the same search into Google and found our ad did not appear. Actually, there were no ads on that Google search results page. People like to check if their ads are appearing on Google and in which position. But where else are my ads running? It’s admirable that Google is concerned with search quality and Quality Score, but then they pass my account to other search engines that are less discriminating and are willing to do anything for a click. On this other engine, the entire visible screen was ads, with organic results all below the fold. It’s ridiculous. Not only should Google decouple search partners, they should have line item reporting so I can see how I’m doing on each source. And while they are at it, they should expose all search queries that lead to matches. All this is in their best interests, because we will then fine tune our accounts to provide better quality results.

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